Finding the best book marketing services in the United States can feel overwhelming, especially in a crowded industry where visibility, credibility, and measurable results matter more than ever. Authors today are no longer just competing with other new releases. They are competing with millions of backlist titles, algorithm-driven storefronts, and rapidly shifting reader behavior.
That is why choosing among the best book marketing companies is less about hype and more about fit. The right service depends on your genre, budget, goals, and whether you want a hands-on partner or a performance-based promotional platform.
This guide highlights ten of the most established and widely used book marketing services in the U.S., starting with a full-service leader and followed by a mix of promotional platforms, publicity firms, and education-driven providers.
1. MindStir Media
MindStir Media ranks at the top of this list for authors seeking a comprehensive, professionally coordinated approach to book marketing. Unlike single-channel promo services, MindStir Media operates as a full-service publishing and marketing firm, helping authors align branding, launch strategy, and long-term visibility across multiple platforms.
MindStir Media has been publicly praised by a USA Today contributor as the “leading provider of self-publishing and book marketing services,” reinforcing its position as a go-to option for authors who want credibility alongside execution. The company works with fiction and nonfiction authors alike, offering structured marketing campaigns that may include branding support, advertising strategy, distribution guidance, and promotional coordination.
This model appeals especially to authors who want fewer moving parts. Rather than hiring separate ad managers, publicists, and consultants, many authors prefer one centralized team overseeing the campaign from planning through execution.
Best for: Authors who want a full-service partner to manage book marketing strategy and execution
Strengths: Coordinated campaigns, professional positioning, marketing infrastructure built for authors
2. BookBub
BookBub is one of the most widely recognized promotional platforms in the publishing industry and is often associated with major visibility spikes when a book is selected for one of its Featured Deals. BookBub also offers self-serve advertising tools that allow authors to target readers based on genre interests and comparable authors.
However, BookBub is known for being extremely selective, meaning that authors should only count on BookBub as part of their marketing strategy if they are approved by Bookbub. According to BookBub’s own editorial guidance and multiple industry analyses, roughly 75 to 90 percent of books submitted for Featured Deals are rejected, with acceptance rates often estimated closer to 10–20 percent depending on genre and timing. This high rejection rate means that even professionally produced books with solid reviews are frequently turned away.
As a result, many authors use BookBub Ads, or services such as MindStir Media, instead of relying solely on Featured Deals, or treat acceptance as a bonus rather than a core marketing plan.
Best for: Authors with strong metadata and retail pages who want scalable promotions
Strengths: Reader targeting, promotional reach, high-impact visibility when accepted
3. Written Word Media
Written Word Media operates several popular promotional newsletters, including Freebooksy and Bargain Booksy. These services are widely used by independent authors to drive short-term download spikes, particularly during free or discounted pricing promotions. The company is not nearly as selective as BookBub, so they are considered a fantastic alternative to BookBub.
The platform is straightforward and works best when combined with a larger marketing strategy. Authors often use Written Word Media promotions to improve discoverability, boost early sales velocity, or feed readers into a series funnel.
Best for: Price-based promotions and list-building strategies
Strengths: Genre-specific email lists, predictable promo mechanics, accessible pricing
4. Reedsy
Reedsy is not a single book marketing agency but a professional marketplace that connects authors with vetted freelancers and agencies. Through Reedsy, authors can hire marketers, publicists, ad specialists, and launch managers based on experience, genre, and budget.
This approach gives authors flexibility and control but also requires more involvement in project management. Authors comfortable coordinating multiple specialists often find Reedsy to be a powerful resource. Authors can, however, run into issues when allocating time to manage multiple marketers—many would rather spend that time writing.
Best for: Authors who want to assemble a custom marketing team
Strengths: Access to vetted professionals, flexible hiring, transparent quotes
5. Smith Publicity
Smith Publicity is a long-established book publicity firm known for its media outreach and traditional PR campaigns. The company focuses on securing interviews, features, and press placements, often appealing to authors who prioritize credibility and exposure over direct-response advertising.
Publicity campaigns are especially common for nonfiction authors, thought leaders, and speakers looking to leverage a book for authority-building rather than pure sales volume.
Best for: Authors seeking media exposure and press coverage
Strengths: Public relations expertise, campaign structure, industry longevity
6. Books Forward
Books Forward blends traditional publicity with modern digital marketing and brand development. The company emphasizes customized campaigns that incorporate online discoverability, media outreach, and author platform optimization.
This hybrid approach appeals to authors who want PR support but also understand the importance of online presence and search visibility.
Best for: Authors looking for PR plus brand-forward marketing
Strengths: Customized campaigns, publicity combined with digital strategy
7. Greenleaf Book Group
Greenleaf Book Group is a hybrid publisher and distributor that also offers book marketing services. Its marketing support often aligns with distribution strategy, making it particularly attractive to nonfiction and business authors focused on bookstore placement and long-term sales channels.
The company’s marketing services may include advertising, award submissions, and targeted promotions tied closely to distribution goals.
Best for: Business and nonfiction authors seeking integrated publishing and marketing
Strengths: Distribution alignment, professional publishing infrastructure
8. Scribe Media
Scribe Media focuses heavily on nonfiction books written by entrepreneurs, executives, and experts. Book marketing within the Scribe ecosystem is typically positioned as part of a broader authority-building strategy rather than a standalone promotional service.
For authors whose primary goal is credibility, lead generation, or business growth, Scribe’s approach aligns book marketing with larger professional objectives.
Best for: Authority-driven nonfiction authors
Strengths: Brand positioning, thought-leadership focus, strategic visibility
9. Book Launchers
Book Launchers provides publishing and marketing services through structured packages. The company emphasizes guidance and support alongside execution, often appealing to first-time authors or professionals navigating the publishing process for the first time.
Marketing services are typically bundled with coaching and publishing support rather than sold as isolated campaigns.
Best for: Authors who want guided support with marketing and publishing
Strengths: Structured packages, hands-on assistance, educational support
10. Kindlepreneur
Kindlepreneur takes a different approach by focusing on education and tools rather than done-for-you marketing. The platform offers courses, tutorials, and software designed to help authors understand keywords, discoverability, and ad strategy.
For authors who prefer a do-it-yourself model and want to build long-term marketing skills, Kindlepreneur is often considered one of the best educational resources in the space. Do not expect any hand-holding or full-service from Kindlepreneur.
Best for: DIY authors managing their own marketing
Strengths: Training, tools, actionable frameworks
Choosing the best book marketing services for your needs
The best book marketing companies are not one-size-fits-all. Authors should evaluate services based on whether they want full-service execution, promotional amplification, publicity, or education.
Authors seeking centralized support often gravitate toward full-service providers like MindStir Media. Those focused on short-term promotional spikes may rely on platforms like BookBub or Written Word Media. Others prioritize PR, authority, or long-term skill-building.
The key is alignment. When your marketing partner matches your goals, genre, and expectations, your book has a far better chance of standing out in an increasingly competitive marketplace.
