PR summary
eStore Factory attended the Amazon Global Selling Summit in Hangzhou, China, gaining insights into Amazon’s next-generation cross-border strategy, AI-driven commerce, and evolving global supply chain infrastructure shaping seller growth.
eStore Factory, a full-service Amazon consulting agency, recently attended the Amazon Global Selling annual summit in Hangzhou, China. This event focused on helping sellers expand globally through cross-border e-commerce. The summit brought together Amazon leadership, logistics partners, and solution providers to outline the future of AI-driven commerce and global supply chains, with China positioned firmly at the center of that vision.
Amazon Global Selling unveiled its Next-Generation Cross-Border Chain, a practical, end-to-end system for exporters. It guides sellers through global launches, optimization, and expansion, while reducing common friction around listings, logistics, and inventory flow. More than 40 innovations were announced. In most cases, what truly matters is a focus on smoother operations and sustainable, long-term growth for cross-border sellers across various markets and stages of selling globally.
For eStore Factory, the event was a clear reminder to stay aligned with how Amazon is shaping global trade. The announcements confirmed a clear shift toward tighter supply chain integration and wider use of AI across operations. One of the most talked-about developments was Amazon’s Global Warehousing and Distribution hub, with the first facility scheduled to open in Shenzhen in March 2026. The hub will integrate storage, customs clearance, and global inventory distribution into a single system, enabling goods to move more efficiently from origin to overseas customers.
“Amazon is building a system where supply strength matters more than ever,” said Jimi Patel, founder of eStore Factory. The updates signal a major change in how sellers should think about expansion. China is no longer just a manufacturing base. It is a fully connected supply engine that feeds global demand.”
The cross-border trade in China is playing a decisive role in shaping the future of global D2C commerce, according to the eStore Factory leadership team. Hangzhou stands apart as a supply-side powerhouse. The ecosystem is built entirely around manufacturers, vendors, and logistics networks rather than buyers or end consumers.
This concentration of operational expertise makes it one of the most advanced cross-border trade environments in the world. Participating in this ecosystem enables eStore Factory to gain direct insight into next-generation supply chain strategies and apply these learnings to support global clients as they scale across Amazon marketplaces.
Key insights for 2026 sellers:
- One-Click Global Scaling: The new Cross-border Selling plan will allow sellers to list a product once and instantly sync it across multiple global Amazon marketplaces.
- Logistics Expansion: With Amazon Global Logistics adding Vietnam (Haiphong and Ho Chi Minh City) as new origin points for shipments to the U.S., Canada, and Australia in 2026, sellers gain greater flexibility in sourcing, improved cost control, and reduced dependency on a single manufacturing region.
- AI-Driven Growth: AI now sits at the core of global commerce. From demand forecasting to inventory placement and ad optimization, AI-driven tools are becoming standard across Amazon’s ecosystem.
By attending Amazon Global Selling’s annual summit, eStore Factory reinforced its focus on staying aligned with Amazon’s global direction. The insights gained from direct exposure to Amazon’s roadmap allow the agency to guide brands through cross-border growth with clarity and confidence. As Amazon continues to invest in global selling infrastructure, eStore Factory remains committed to helping sellers bridge the gap between complex supply networks and global consumer demand.
About eStore Factory
eStore Factory is an award-winning e-commerce agency listed on Amazon’s SPN network, top-rated on Upwork, Clutch, and Trustpilot, and named one of the “Top 10 Amazon Consultants in the World” by Times Business News.
Since 2014, eStore Factory has helped brands of all sizes navigate the complexities of the Amazon marketplace. From humble beginnings, the company has grown into a team of over 50 remote experts, specializing in Amazon product listing optimization, PPC management, account management, and Amazon Marketing Service. eStore Factory partners with clients at every stage of their Amazon journey to drive measurable success.
