In 2023, Kellogg’s rebranded the Cheetos Bowl to the Pop-Tarts Bowl. In celebration, the winning team cooked and ate a massive pastry mascot named Strawberry. Kicking off an increasingly more bloodthirsty tradition.
After two years of fans demanding more, this year’s Pop-Tarts Bowl will introduce six new edible sacrifices mascots.
These new mascots will be divided into two camps: three on Team Sprinkles and three on Team Swirls. This year’s decision on who will be slaughtered and consumed will be up to the fans! Yes, viewers will get to vote on which mascot team will be eaten.
This year’s offerings will join Frosted Cinnamon Roll and Frosted Strawberry in whatever afterlife exists for sentient pastries.
“Over the past two years, fans have made it clear: the Pop-Tarts Bowl deserves championship-level status,” Leslie Serro, Vice President of Marketing for Pop-Tarts, said. “In true Crazy Good fashion, we’re answering that call with a Pop-Tarts Bowl experience designed for the fans, dubbing this year’s game The People’s National Championship. While the Pop-Tarts Bowl may not decide the college football champion, it delivers what fans love most — more mascots, more sacrifices, more “only-at-the-Pop-Tarts-Bowl” moments and more ways to be part of the action.”
Rosters for each team will be revealed in the coming weeks on Pop-Tarts social channels like Instagram and TikTok.
The 2025 Pop-Tarts Bowl kicks off on Saturday, December 27th at 3:30pm (ET) on ABC.
