Table of contents
- Introduction
- Understand your brand identity.
- The color
- The design elements
- Shape
- Highlight key information.
- Use the back of the card.
- Finish the print.
- Conclusion
Introduction
“You never get a second chance at a good first impression,” a quote that could not be more true, especially in business. In business, first impressions are everything, and it could mean the difference between turning a casual conversation into a business deal. No one comes back to a brand or business they were not impressed with the first time to deal with it a second time. Hence, a good impression is key to turning first-time customers or potential customers into loyal customers.
In a world where first impressions are everything, there is a need to put your business in a good light with the first chance you get, and what better way to do it than through business cards? Business cards, when made right, give your business a professional look bound to entice the people you meet and turn them into customers.
To completely see the benefits of business cards, they have to be designed properly and look professional for your field. In this article, brought to you by HelloPrint, we will guide you on how to create business cards that elevate your business in the eyes of your customers in order to make the perfect first impression:
Understand your brand identity.
Before you start designing your card, complete knowledge of your brand identity is important to know the direction you should go with the design. What are your brand’s colors? Do you have a brand logo? All these details are necessary before starting your design.
This card should also contain elements of your brand strategy. It could be more simple and minimalist for corporate jobs or complex and complicated for more creative jobs.
The color
The color or colors of your card should represent what your brand stands for. The mixture of colors that you choose should work well with your overall brand idea. Ensure to select vibrant versions of the colors that you choose to give the viewer a sense of class.
Before selecting your colors, go through the internet for colors that work well together in order to have a good blend of colors that do not look out of place.
Make sure that your brand’s colors are also represented in your card design. It is important that your card has these colors to match up with the rest of your brand identity. It is important to have a cohesive brand identity to give potential customers the idea that your brand is a single unit that is worth trusting.
The design elements
The design elements of your card should be geared towards the kinds of clients you have and the type of service that you provide. There are multiple design styles applicable to a business card, but here are two main types:
Minimalist design: Minimalist designs are usually used in more official types of settings. They usually feature vibrant but fewer colors, simple yet elegant designs, and enough white space to truly appreciate the design you are looking at. These types of cards usually give off a sense of class and sophistication.
Flamboyant styles: These types of designs possess multiple colors that are well blended together, complicated designs, and far less white space than minimalist cards. These cards usually showcase the creativity and art style of the cardholder. Flamboyant cards are usually used by creatives like artists, designers, and many other fields that appreciate colors and art.
Shape
When designing your card, one element that people usually skip is the shape of the business card. Everyone usually goes for the generic rectangular cards, but cards can come in multiple shapes and dimensions. Square, circular, triangular, and many others could be the shape of your card, depending on your tastes.
If you cannot find a card that perfectly suits you, feel free to stick with the traditional rectangular-shaped card.
Highlight key information.
A card is supposed to make an impression, but the main purpose of it is to send across important brand information. Ensure to include key details on your card, like your company name, brand logo, and brand contact information.
Be sure to include other details like active social media information (Instagram, Facebook, Twitter) and possibly your company website.
Use the back of the card.
It is important to pay attention to both sides of the card. The back of your business card is an invaluable marketing space that can be effectively used no matter the way the information about your company is brought across. An example is that you could add brief points related to your goods or service, you could also add a customer review of your product or service.
This space could also be filled with a scannable QR code leading directly to the company site, which eliminates the need for customers to type in the website itself. Use this strategy to turn the people you meet into potential customers even quicker.
Finish the print.
The look of the card should be complemented by how it feels. Make use of high-quality paper and materials to print this card to give the holder a feeling of quality.
The finish of the card elevates it to a whole new level. Make use of quality finishes like a metallic finish, a matte finish, embroidery, or any others that would suit your card perfectly.
Conclusion
Creating a good relationship with customers is key to maintaining their loyalty in the long term. All great relationships start with a great first impression. Win customers over by complimenting your excellent services using stunning professional business cards.
