Mob Entertainment, creators of the successful Poppy Playtime franchise and Huggy Wuggy, has announced they have signed a deal with Scholastic Corporation, the global children’s publishing, education and media company.
Launching on May 7th, 2024, the “Poppy Playtime Orientation Notebook” promises an unforgettable journey into the enigmatic realm of Playtime Co. and the origins of Huggy Wuggy, the Smiling Critters, and other favorite characters from the hit horror video game. Characters like Cat Nap and Dog Day will be featured in the book along with all your kids other favorite toys from the franchise.
Whitin the pages of the book you’ll get to learn all about Playtime Co. From the founding of the company to some of their more elusive secrets. Authored by a brilliant biologist-turned-employee of Playtime Co., the “Poppy Playtime Orientation Notebook” offers readers an intriguing glimpse into the mysterious world of Playtime Co. From the perplexing recruitment of a biologist to the discovery of hidden company secrets, this illustrated manual provides an immersive experience, enriched with handwritten notes and insider revelations.
“This partnership with Scholastic marks a significant milestone for Mob Entertainment, solidifying our commitment to transmedia storytelling,” said Co-founders Zach Belanger, CEO and Seth Belanger, CCO of Mob Entertainment. “Each chapter of our video game series exposes more about Playtime Co. and we are excited that this book gives our fans a new way to go deeper into the story.”
This animatic-style video narrated by the biologist offers a sneak peek into the book’s contents: Poppy Playtime Orientation Notebook Preview.
In addition to the deep lore explored in the “Poppy Playtime Orientation Notebook,” the partnership promises an exciting array of genres awaiting eager readers. The collaboration will explore diverse storytelling landscapes from young adult novels to visually stunning graphic novels. Which will allow kids of all ages to enjoy reading and learning about Playtime Co.
“Embarking on this exciting new publishing journey with Mob Entertainment will allow us to create expanded stories to create new worlds that will captivate the imagination of fans and new readers alike,” says Debra Dorfman, VP & Publisher Global Licensing Brands & Media at Scholastic. “The release of the “Poppy Playtime Orientation Notebook” is just the beginning of what promises to be a thrilling (and haunting!) lineup of books.”
The “Poppy Playtime Orientation Notebook” is intended for ages 12 and up. It is available for purchase online at the Scholastic store and local bookstores and retailers. You can pick a copy on Amazon by clicking the link here.
