One of the main challenges for newly created brokerage platforms is sourcing liquidity and finding channels to provide tradeable instruments for investors.
There are two facts pertaining to this aspect; one is that liquidity has become widely available thanks to technology development and low entry barriers, and the second is that the competition is becoming stiffer due to the increasing number of brokers and service providers.
This makes finding a reliable source of liquidity quite challenging, requiring extra methods of reviewing, filtering and selecting. Let’s find out how you can locate a reliable LP.
Criteria of The Best Liquidity Provider
Liquidity providers help you populate your broker software with tradeable instruments, assisting you with attracting investors to your platform. They provide you with deep market access, making assets highly available through your brokerage, resulting in lower transaction costs and spread.
Finding a suitable LP can be challenging because there is a huge number of financial institutions and banks offering similar services. Therefore, you need to conduct a thorough review process.
Ensure Legality
Check out the provider’s license and ensure they follow comprehensive frameworks and rules of conduct. This boosts the longevity of your business, where you can offer stable liquidity flows and make calculated decisions.
Review Reputation
Find a financial provider with a good reputation to spread awareness of your business. This helps you to reach new markets and expand your services to more multi-asset investors. Otherwise, getting your name associated with an illegal business endangers your company severely.
Test Market Depth
Having deep market access means getting a rich order book, where plethora of orders being pending are waiting to be matched with executed orders on your platform. This increases the order settlement time.
Adopt Advanced Tools
Supporting your clients with various trading tools is crucial. You can add copy trading systems, managed accounts, demo trading, various payment options and other services that give your investors more options and increased flexibility.
Ensure Product Variety
Offering a big selection of markets and assets increases the traction of your trading brokerage. Instead of offering one of Forex vs crypto assets. You can combine fiat and virtual currencies, stocks, commodities, bonds, ETFs and other asset classes to attract as many investors as possible.
Check out Pricing
Liquidity providers offer their services at different rates. Some of them have fixed prices for market access or customised plans according to your business needs. Make sure you select reliable LPs that charge you only for the services you require.
Conclusion
Connecting your trading software with a financial liquidity provider can be hectic. There are many operators in this field, and you need to consider the factors that can make or break your business. Ensure you find a reliable LP that offers you deep market access to various tradeable asset classes at reasonable prices.
