Twitch had attracted 8 million active users in the first month of its launch, and now it has 10 million daily active users. And the top Twitch users could turn their stream into lucrative careers, some even generating up to $350,000 in a single month.
With so much money and the number of active users increasing daily, it makes sense that anyone would be curious about ways to improve their reach, promote their channel, and generate revenue. So we have listed eight tips to increase your reach and promote your channel.
4 Fundamental Tips to Increase Reach On Twitch
- Try to Set Goals
You must approach your streaming like a company if you want to benefit from the wonderful opportunities that Twitch offers. After understanding how to stream on Twitch from Xbox or smartphones, setting goals is another important aspect of starting with twitch. Setting goals for yourself and creating a plan for reaching those goals is an excellent way to start using this tactic.
Your objectives should be to increase your viewership or subscriber base because you’re trying to improve your Twitch presence. It is essential to set edible goals that are more easily achievable. For this, it’s advisable to use the SMART framework while setting your objectives. This straightforward and memorable goal-setting tool can create meaningful goals that result in concrete consequences.
- Giveaways Can Help
If you are thinking of ways to engage your audience better and increase your fan base, giveaways can be of great help. Giveaways are a trend now; you can take ideas on what your audience prefers and launch the giveaway.
There are two ways you can launch a giveaway: launching it directly on Twitch while you are live, or you launch a giveaway on your website. The latter is preferred because it takes the audience to your website, which can help boost the traffic to your website. Also by doing so, you expose them to more products and info available on your website, which can make them interested in your other products or services.
- Streaming On Daily Basis
A simple and affordable way to earn more followers and increase your fan base can be setting a time for daily streams. Being consistent is one of the hardest nuts to crack, but there is probably no gain without a bit of pain. Moreover, setting a regular time to go live makes it easier for your audience to know exactly what time you would be streaming so that they can make their schedules.
Make a streaming timeline that considers your target so you can connect with them at the appropriate time.
If you are stuck with an appropriate time to stream, then 4-6:30 pm seems optimal for most of the audience. Given that it coincides with most individuals returning from work and school, that timing seems to sense.
- When it Comes to Titles, Be Creative
Something as straightforward as the names you give your streams is simple to ignore. However, such information is essential for people to find your broadcast. Thus, knowing how to customize Twitch channel and streams is important.
The phrases and search terms individuals use to find content to watch on Twitch are probably specific. With that in mind, you should build stream names particular to the terms users could type in the search bar.
Here is one instance: Say we’re looking for a well-known game. We know we must type the name on the search bar to find it. Therefore, it’s a good idea to mention the game anywhere in your stream title if you’re streaming it.
4 Key Tips to Promote Your Channel for Ad Revenue
- The Right Time to Run Ads
The number of times you play your advertisement is essential in determining whether you will gain or lose your audience. It is advised to limit the duration of your ad during the first half of your stream. You can increase the time duration slowly after a good amount of the audience has joined in. It not only helps you get more audience but also increases the reach of your advertisement. For instance, running a 15-minute ad at the start of your live may get your audience bored and decrease the audience you have.
Imagine being cut mid-sentence on a stream. It doesn’t look good, right? Running ads abruptly without prior notice to your viewers can be a bane for your stream. If you are running automated ads, you must inform your audience about how long and how frequently they will see these ads at the start of your live. You can also give them options to join in on an ad-free experience.
- Look for What Your Audience Wants
This one is purely common sense. A photographer would undoubtedly be interested in gaming live. So look for things that interest your targeted audience. What would they like to see in your live stream? Why did they join your live shows instead of your competitors? If your ads are as engaging as your live stream, your audience might not be cut into half by the time they reach the end of your ads. These ads should be entertaining so that your viewers are compelled to see them and not skip them.
This platform also comes with a filter to limit the audience that is not interested in the ads you are showing. The current filter allows you to restrict the audience based on their age, gender, etc.
- Plan Your Partnership
Using an influencer to increase your reach is another significant aspect of influencer marketing. You can collaborate with other streamers with devoted followers to expand the reach of your ads. Although while choosing your collaboration, it is essential to find whether the person’s targets and interests are similar to yours.
- Calculate Your Ads ROI
Twitch has collaborated with Moat. This is a real-time attention analytics software that Oracle owns. This helps you track your stream’s ROI and your stream statistics. These tools can also track in-time views, attention metrics, and other data. There is a possibility of monitoring genuine clicks from fraudulent clicks by advertisers.
By implementing these tactics, you will be well on increasing your Twitch presence and growing an audience of devoted and enthusiastic fans. Keeping all the above points in mind, it is time to start your stream, turn on your camera, and do what you can best.