If you’re looking to create an impactful product brochure for your business, check out these 10 tips! From design to content, these tips will help you create a brochure that stands out from the competition and sells your products or services. So what are you waiting for? Start creating!
1. Start with a strong visual that grabs attention.
Your product brochure needs to have a strong visual that catches the reader’s attention and makes them want to learn more. Use an eye-catching design, interesting images, or a bold headline to draw in readers.
2. Keep your content concise and focused.
When creating your product brochure, keep your content concise and focused on what the reader needs to know. Don’t include unnecessary information or go off-topic. Instead, focus on highlighting the key benefits of your product or service.
3. Use a clear and easy-to-read font.
When choosing a font for your product brochure, choose one that is easy to read and will make the text legible from a distance. Sans-serif fonts are usually a good choice for this.
4. Use images and graphics to explain your product.
Including images and graphics in your product brochure can be a great way to explain your product or service. Use clear, concise visuals that help readers understand what you’re offering.
5. Use headings and subheadings to organize your content.
When organizing your content, use headings and subheadings to help readers quickly scan the information and find what they’re looking for. This will make it easier for them to understand your product or service.
6. Make use of bullet points to highlight key points.
Bullet points can be a great way to highlight key points and make your content easy to read. They help break up the text and make important information stand out.
7. Use a call to action to encourage readers to take action.
Your product brochure should include a call to action that encourages readers to learn more about your product or service. This could be a specific call to visit your website or contact you for more information.
8. Use testimonials from happy customers.
Including testimonials from happy customers can be a great way to boost the credibility of your product brochure. Quotes from satisfied customers can help persuade readers to consider your product or service.
9. Use a professional design.
When creating your product brochure, use a professional design that looks polished and high-quality. This will help to give your brochure a more professional appearance and make it stand out from the competition.
10. Make sure it’s print-ready.
Once you’ve finished creating your product brochure, make sure it’s print-ready so you can have it printed professionally. This will ensure that your brochure looks its best when it’s printed.
11. Use a QR code.
Including a QR code in your product brochure can be a great way to provide more information about your product or service. By scanning the QR code, readers can access a website or video that provides more details about what you’re offering.
12. Use a mailing list to send it to customers.
If you aim to broaden your reach, buy a mailing list to send your product brochure electronically to potential customers. This strategic approach not only promotes your product or service to a wider audience but also ensures that your message reaches individuals who are more likely to be interested in what you offer.
13. Use social media to share it online.
If you have a social media account, you can share your product brochure online to help promote it to a wider audience. This will help to get your product in front of more potential customers.
14. Make a physical copy available.
If you have a physical location where you sell your products or services, you can display your product brochure in a visible location to help promote it to potential customers.
15. Give it away as a freebie.
You can also give your product brochure away as a freebie to potential customers. This will help to introduce them to your product or service and encourage them to learn more about it.
One great tip to make the best product brochure is to use Venngage—a free infographic maker that offers a wide range of brochure designs everyone can use. Here are some brochure examples from their website!