Social networks are overflowing with advertising with photos, texts, and videos, and websites give us an affectionate welcome with banners, pop-ups, menus, subscriptions.
Each of these elements occupies a relevant place in digital marketing strategies. But with so much information overload, we would not have enough time and patience to watch each video, read each text, and answer each call.
It is to be understood, then, that the user of the network rushes over the contents that cost so much to elaborate. Then, what to do to get them to stop and pay attention to our messages?
Stop, watch and listen!
Marketing connoisseurs pay special attention to infographics, as a great digital marketing resource, due to their ability to attract the attention of netizens. Not so much because they are new (since there is also copious infographic offer), but because of their versatility to represent even the densest and most difficult subjects.
Infographics are valid visual representations to deal with any topic through drawings and colors, and their effectiveness is so great -according to data cited in the article “Infographics as a marketing tool” on the T2O media website- that they can reach 832 % more retweets than an image or text.
It is a digital format that changes the way of sharing data, figures, and even giving instructions. The same information in the traditional format, such as plain text or a table, would not attract our attention. It is transformed “by magic” into engaging content that we cannot resist: we feel like reading it and tend to share it.
Infographics save clients and managers time by condensing many cells and slides into a few inches. And with them, you can engage users of networks and websites, advertise, project brand visibility, and increase incoming traffic.
Texts are not that profitable
Quickly interpreting visual information is much higher than understanding the written word. It is estimated that an average reader only remembers 20% of what he has read. Infographics must be very visual, pleasant, and easy to read; They allow information, no matter how complex, to be presented more understandably.
But: what to do so that our infographics do not fade in the flood of photos, videos, texts, and other infographics of the competition? We recommend a list of tips related to the content:
The theme: It must be original, novel, and specific. An infographic, or any other presentation, that contains a hackneyed topic is doomed to failure. In Google “Marketing Plan,” you can find millions of topics that can serve as inspiration.
The title: In social networks, it is common to see similar content, sometimes identical (from press conferences or newsletters) on different informative pages, but some receive many “likes,” and others do not receive any. If the title is not eye-catching and does not arouse the reader’s interest, it will not attract followers or win likes. The same goes for an infographic.
The content: Netizens want to be informed, learn new things. If the content of the infographic is old, apparent, or superficial, what it will seek is rejection.
Honesty: Including erroneous data, carelessly or with the intention of giving an inflated appearance, can be disastrous for the reputation of the brand. Inaccurate numbers or misspellings are not permissible.
Harassment: People are saturated with advertising, and if the infographic is openly oriented to the sale of a product, it may only meet rejection. Include comparative, curious, interesting information about the services or products.
Sensitive topics: Humor and sarcasm can be misunderstood and rejected. You have to be careful with sensitive issues, such as sexism, racism, classism, cultural data.
The design: The design, as well as the content, must be original and attractive. Be concise and make maximum use of images, graphics, and symbols and place them according to an appropriate hierarchy.
Abuse with resources: Don’t overcrowd graphics; spaces must be left between the components of the infographic. And don’t overuse colors either, which should facilitate visual coherence, the overall style of the infographic, and a logical association with the content.
Of course, the infographic is the message that we are going to send; In order for it to reach its destination, it is necessary to resort to digital marketing channels, procedures, and strategies. It requires the use of keywords, the inclusion of social buttons, directing it towards a target audience, advertising it in directories, and sharing it with influential users.
Apparently, the use of infographics is one of those beautiful resources that digital marketing offers, but it is not magical or miraculous. It might be some time before an infographic becomes noticeable. As in everything, if a job has been done conscientiously and with knowledge, the reward will come.
DesignCap Infographic Maker
By the way! If you need to create an infographic but don’t have a trusted graphic designer available, here comes DesignCap Infographic Maker, an online tool that allows us to generate infographics in a simple way. Simply by dragging the elements onto the canvas. It contains many resources to use for free, our files can be uploaded, and it has others that we can purchase for a dollar if we need them. It also allows us to make other types of designs such as cards, presentations, charts, posters, etc.
Infographics are capable of showing information in an image in the most pleasant and concrete way. Some are usually smaller and others very long, so we have to go through them with a scroll to know the history of an application or a company.
The hard part is creating one that is appropriately formatted and capable of capturing the reader’s attention. But it might be easier with these five free tools for creating infographics. Some well-remarkable tools that we will now describe.