Amazon sellers just witnessed a profitable Prime Day, and now Q4 is almost here! But the question is, are you ready to deal with the hustle and bustle of the upcoming holiday season? Q4, which lasts three months from October to December, is the most significant time for Amazon sellers to maximize their sales and profits. Every seller wants to take part and get a slice of the cake. Every year, Amazon smashes its own sales records. That’s huge.
If you are a professional seller, you’re already aware of the craziness of the Q4 season. However, this year, the demand will go high, so sellers must be fully prepared in advance. In Q4, 2020 alone Amazon reported net sales worth 125.6 billion!
Alpha Repricer- the best Amazon repricing tool is here with a few strategies you can implement to sell successfully this season!
Let’s take a look
1. Inventory Management!
Most Amazon sellers run out of inventory during the rush of Q4 and fail to fulfill their orders. Moreover, some sellers don’t even get enough time to sell their products because their inventory arrived late for some reason and end up with a full stock after the season is over. Running out of inventory can also decrease your chances of winning the Buy Box for your business.
All Amazon sellers need to plan and order their inventory beforehand and ensure that the goods arrive before October. You must consider your previous sales record, advertising strategy, and demand when you start forecasting. However, if it’s your first Q4 season, it’s going to be a little tricky for you. There are several forecasting tools available that you can make use of to make this easy for you.
2. Focus on Product listing Optimization
After you’ve mapped out a strategy and double-checked that you have enough inventory, it’s time to start working on your listings. If your product listings are optimized, that will make all the difference while you sell on Amazon. Amazon stresses that sellers use meaningful keywords, images and relevant descriptions while listing their products.
To learn how you can optimize your product listings based on the recommendations by Amazon, click here.
Examine all of your listings to ensure you’re using the highlighted, relevant keywords. Review your descriptions and product images, and perform A/B testing to see how you can increase clicks on your site. Continue experimenting with your primary pictures and titles until you find the one that gets you the most clicks. You’d know what looks best!
As an Amazon seller, you can spend time updating your listings with essential branding details and other attractive features. You could even make use of the A+ content and make it festive according to the season.
Also, try to make your listings mobile-friendly as well!
3. Get your PPC campaigns to start early!
Amazon’s marketplace is increasing rapidly, and sellers find it increasingly challenging to stand out from the competition. Fortunately, PPC campaigns on Amazon allow you to promote your products on-site and on other platforms.
If you want to skyrocket your sales this season, make sure you already have your marketing strategy ready and operating a few months before. Try to conduct manual as well as automatic campaigns before October to fine-tune your ads. While automated campaigns can fail to show effective results in terms of ACoS, they can be beneficial to identify relevant keywords for your items. Once you get the high-ranking keywords, make sure to shift them to your manual ad campaigns to enhance them.
4. Get your pricing strategy in place
Make sure your pricing strategy is sorted so that you don’t end up with overstocks after the season. Plan when you want to drop your product prices. Even when your profit margin can be a little tighter, it’s better to make a sale rather than having too many products lying around in January, which might result in extensive storage fees or product clearance charges.
Also, get ready to compete for the Buy Box. However, if you want to avoid the extra burden, try us! Alpha Repricer is the fastest Amazon repricing tool in the market that reprices your products every 2 minutes. Our Amazon repricing tool makes sure you get the Buy Box for your business without lowering your prices below your profit margin. You set the limits, and we do the rest! Sign up for our 14-day trial now!
5. Work on building your brand
Brand awareness is the key when it comes to building your customer base. If you are a private label seller, make sure to include brand awareness in your ad campaigns strategy. Prepare your Sponsored Brand ad that consists of the brand logo, headline, and your top three selling items.
You must be proactive in your marketing approach and bid on the brand names of your competitors. Monitoring and competing will help your items appear when customers search for items similar to your rivals’. However, while you are targeting your competitor’s ASINs and giving them a hard time, make sure to secure your customer base. Advertise your best products, engage with your audience and launch attractive campaigns. Be active on your social media platforms and make sure your customers are hooked to your brand.
6. Be prepared for the unexpected!
You can prepare as much as you can, but you never know what might go wrong! Q4 is a fantastic opportunity for every seller, but it can also be quite stressful. The most essential thing for Amazon sellers is to be ready to handle unexpected situations. Q4 is generally when a seller earns the most money; however, things don’t always go as planned, so keep your backup plan ready.Want to know more about Q4 and how you can maximize sales? Make sure to follow our website to read more interesting blogs! Happy selling.