The 21-year-old artist, manager, and influencer sits down to talk about career, identity, and why he refuses to pick just one lane.
For people who are just discovering you, who is Lul Elite?
Some people know me as an artist, a manager, and an influencer. Even though I put out music, I work behind the scenes with other creators and artists, and I do my own thing. Most people my age pick one lane. I don’t. That’s really the simplest way to put it.
You released two singles in 2025 “Okay” and “Rich Glitch.” What was that process like for you?
“Rich Glitch” was the first track I ever fully recorded. I did the whole thing in under an hour, and I didn’t write a single lyric down. It was not even fully mixed. That’s the version that ended up being the release, I didn’t go back and fix it or reconstruct it. What you hear is exactly what happened in that session. That kind of rawness is something I wanted to keep.
You’ve talked about your earliest musical memory being a studio visit as a kid. What did that experience do for you?
My cousin took me to the studio when I was around seven. And what I remember most isn’t the music being made, it’s everything happening around it. Who was doing what, how the room operated, how all these different people were contributing to one thing. I was more interested in the coordination than the performance. Looking back, that probably explains a lot about how I ended up building a career.
You operate as a talent manager alongside your music career. How do you balance both?
They actually feed each other more than people would expect. Managing other people’s careers gives you a very clear picture of where things go wrong, where young artists make avoidable mistakes, where the infrastructure breaks down. That makes you smarter about your own career. And being an artist yourself gives you credibility in management conversations that most people my age don’t have. You’re not just giving advice, you’ve actually navigated the same things you’re helping other people navigate.
Your digital footprint is unusually established for someone your age, YouTube Official Artist Channel, Google Knowledge Panel, IMDb listing, Apple Music profile with a Q&A. Was that intentional or did it build up organically?
Both. Some of it was intentional, I understood early that the infrastructure around the business matters just as much as the business itself. Your platforms, your credibility, your presence across different spaces, that’s what makes a career sustainable. But some of it came from just doing the work consistently and letting things accumulate. The Google Knowledge Panel, for example, you don’t apply for. It shows up when the foundation is strong enough. So in that sense it was organic, but the foundation that earned it was intentional.
Your Instagram was verified in 2025. What does that kind of recognition mean to you at this stage of your career?
It’s validation, but it’s not the destination. Verification means the platform recognizes you as a legitimate public figure, that’s useful, it helps people find you and trust what they’re seeing. But it doesn’t change the work. You still have to deliver. If anything, the blue tick raises the stakes, because now more people are watching.
You have a pretty distinctive visual identity. What does your aesthetic mean to you as a brand?
It means the work is the focus. I want people engaging with the brand, with what I’m building, not just with an image. The persona is deliberate. It’s a choice I made about what I want to be front and center.
Your Apple Music Q&A mentions your top three albums, Li Rye vs Li Reezy, Recovery by Quando Rondo, and 3860 by Quando Rondo and YoungBoy. What connects those for you?
They are the bros. They’re all in my daily rotation and I think they’re all underrated relative to what they deserve. There’s a rawness to all three of them, they’re not overproduced, they don’t feel calculated. You can hear the person behind the music. That’s what I connect with. That’s what I try to bring to my own stuff. Also shoutout Cench (Central Cee).
What has been your most memorable career moment so far?
Connecting with artists I’ve genuinely looked up to and building real relationships with them. Not just being in the same room, actually having conversations, actually being taken seriously. That’s when you know the work is translating into something real.
What’s the goal from here?
Using what I’ve built to open doors for the people who’ve supported me for sure. I want my career to create real opportunities for others, not just be something I did for myself. That’s what I’m working toward.
Last question, what do you want people to take away from Lul Elite as an artist?
That it’s possible to build something real without making noise about it. You don’t have to be the loudest person in the room. You just have to be consistent and know what you’re building before you build it. Also shoutout to all my supporters, I truly appreciate you all more than you know.
Follow Lul Elite on Social Media:
Instagram: https://www.instagram.com/lul.elite
TikTok: https://www.tiktok.com/@lul.elite
