A new experiential firm is betting that the future of live events lies at the intersection of creativity and research. Ansera, formed through the merger of High Output, L!VE, and Sardis, launches with a focus on understanding how attention, emotion, and memory shape real-world impact.
The company describes its internal framework as the “study of awe,” applying established insights from neuroscience and behavioral science to experience design.
“Live experiences are no longer competing with one another – they’re competing with never-ending distractions,” said EJ Corporan, Director of Marketing and Growth at Ansera. “For a long time, this industry has relied on surface-level metrics and instinct. Our clients are asking deeper questions about attention, memory, and meaning, and Ansera is built to answer those questions through research, insight, and a more rigorous understanding of how people actually experience moments together.”
“For decades, this industry has relied on trial and error with only anecdotal success,” added CEO Darren Fultz. “We’re moving beyond assumptions about what makes an experience successful. Our goal is to help clients understand why certain moments resonate, linger, and inspire action – and how to design for that intentionally.”
By combining integrated production capabilities with a research-informed perspective, Ansera enters the experiential landscape at a time when brands are demanding clarity alongside creativity.
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