10 Best Tools for Social Media Event Marketing in 2025 (Tried & Tested)

Event planning takes work, sure, but getting people to actually show up? That’s a whole different ballgame. 

When promoting your event, whether it’s a virtual event or a local festival, the right tools can save you time, keep everything organized, and make the entire process easier. 

These tools help you stay on top of posting, get people excited, and stay connected with your audience.

Here are 10 proven platforms that get real traction when pushing events live.

Let’s get started.

1. Social Champ

Social Champ’s Landing Page

If you’re promoting an event across platforms like Facebook, Instagram, LinkedIn, X, Pinterest, YouTube, and even TikTok, Social Champ makes life a whole lot easier.

It’s built for marketers who want to stay organized, post consistently, and work as a team without wasting hours switching between tools.

You can schedule and publish posts for your entire event calendar, track what’s working with built-in social media analytics tools, respond to comments and messages in one place, and even keep an eye on what your competitors are doing.

Why event marketers swear by it:

• Drag-and-drop calendar makes scheduling easy
• Post analytics show exactly which content drives ticket sales or registrations
• Unified inbox prevents missing audience interactions
• Team workflows with approval steps keep brand voices consistent
• Social listening tools let you see what people are saying about your event. 

2. Canva

Canva’s Landing Page

You don’t need fancy design skills to make your social media event promotion posts look professional.

Platforms like Canva offer pre-built templates covering everything from digital flyers to social media countdown graphics.

You can simply input your event specifics, dates, locations, and key visuals, then adjust colors or fonts as needed before finalizing designs for distribution.

Why people love it:

• Extensive template library built specifically for event promotion tasks.
• Design elements stay fully customizable through drag-and-drop interfaces, so even beginners can navigate quickly.
• Schedule basic posts without leaving Canva

3. Buffer

Buffer’s Landing Page

Buffer works best for small-scale events or basic scheduling needs where advanced features aren’t required.

The clean dashboard gets the job done for lining up posts and tracking simple analytics without overwhelming you with data.

You can also reply to comments and DMs across your social accounts without bouncing between apps.

Why it works well:

• Navigation feels intuitive even for new users, which cuts down training time significantly.
• Its URL shortening tool keeps event registration links cleaner when space matters in posts.
• Budget-conscious teams appreciate the free tier available.

4. Lately.ai

Lately.ai’s Landing Page

If you’re hosting speaker sessions, webinars, or interviews, Lately.ai can help turn that long-form content into bite-sized social media event marketing posts.

It pulls quotes, clips, and captions automatically, which saves you hours of editing time.

It’s especially useful to keep the conversation going before and after your event.

Why marketers use it:

• It breaks down videos into ready-to-post content.
• It makes sure branding stays consistent across platforms
• It is perfect for repurposing long-form content into daily social posts

5. StreamYard

StreamYard’s Landing Page

Streaming panels, live Q&As, or behind-the-scenes content get simpler with tools that manage cross-platform broadcasting without technical headaches.

StreamYard streams feeds to Facebook, LinkedIn, YouTube, and other platforms simultaneously.

You can customize your stream with logos, banners, and branding, and even record the sessions to repurpose later.

What makes it a winner:

• It offers multistream to offer multiple platforms at once
• You can add branding, names, and lower-thirds with ease
• It is perfect to save and reuse your streams as on-demand content

6. Metricool

Metricool’s Landing Page

Metricool gives you a complete view of your social media and event marketing performance.

It lets you track how your event content performs across different channels and see how everything plays out simultaneously everywhere.

Moreover, it shows what competitors are posting these days.

It’s also got scheduling features, but its real strength is in data.

Why it’s helpful:

• It provides real-time social media and ad performance insights
• There is a competitor tracking feature to spot what others are doing
• You can also get easy-to-read reports to share with stakeholders

7. Later

Later’s Landing Page

If you’re focusing on Instagram and TikTok, Later is made for you.

Its visual grid lets you map out posts so everything looks cohesive before hitting publish.

Plus, it suggests when to post for better engagement based on your crowd’s activity. You can also create custom link-in-bio pages to drive traffic to your event website or tickets.

What makes it stand out:

• Drag-and-drop calendar that shows how your feed actually looks
• Smart time recommendations that adapt as your audience changes
• Auto-publish your videos and Stories even if you’re offline

8. RiteTag (By Ritekit)

RiteTag’s Landing Page

If you want your posts to reach a wider audience, RiteTag provides real-time hashtag suggestions as you type, based on current trends and performance data.

It helps you pick hashtags that are relevant and actually being searched.

Why it’s useful:

• You get instant hashtag ideas that match your content exactly
• There are stats on potential reach, engagement, and clicks
• It handles multiple languages, which matters if you’re trying to go global

9. Promo.com

Promo.com’s Landing Page

Promo.com makes it easy to put together short promo videos, recaps, countdowns, or speaker intros using stock clips, music, and simple drag-and-drop tools.

You don’t need any editing experience.

It’s a fast way to give your event that polished, professional feel.

Why event marketers use it:

• It offers ready-made templates covering different event types like conferences and product launches.
• There is a built-in music library that saves hours digging through royalty-free sites, too.
• It also offers formats that work across social platforms.

10. Mailchimp

Mailchimp’s Landing Page

Email isn’t dead yet when it comes to event promotion. Even with everyone hyping socials, Mailchimp still gets your messages through without breaking a sweat.

From sending out RSVP reminders to sharing last-minute updates, this tool helps you stay connected with your attendees before, during, and after the event.

You can segment your audience (VIPs, early birds, speakers, sponsors, you name it) and send targeted emails that actually get opened.

Why it’s worth using:

• You get an easy drag-and-drop email builder
• It offers pre-made templates for event invites and updates
• You can have audience segmentation and set up automated follow-ups.

Wrapping It Up

Social media and event marketing go hand in hand in 2025.

It’s not just about posting, it’s about planning, designing, engaging, analyzing, and repurposing content to get the right people through the door (or clicking “Join”).

If you’re serious about making your next event a success, stack your toolbox smartly.

Start with the tool that best suits you to organize your posting and team workflow, then add others based on your needs, such as graphics, livestreams, and tickets, among others.

Social media event marketing doesn’t have to be overwhelming. You’ve got everything you need. Now it’s time to make some noise.