In a culinary world long dominated by tradition, Amaury Guichon has carved out something entirely new, quite literally. With monumental chocolate sculptures, hyper-realistic pastry illusions, and an unmistakable visual signature, Guichon has transformed pastry from a craft into a global spectacle.
Today, Amaury Guichon stands as the second-largest chef influencer on the planet, second only to Gordon Ramsay , amassing over 95 million followers across social media platforms. More notably, he is the largest chef influencer of his generation, redefining what it means to be a modern culinary figure in the digital age.
Beyond Recipes: A New Culinary Language
Unlike traditional food content, Guichon’s work goes far beyond recipes and plating. His creations, life-size animals, functional objects, and cinematic chocolate installations, blur the line between gastronomy, sculpture, and design. Each project is fully edible, technically complex, and visually arresting, demanding the precision of an engineer and the imagination of an artist.
This approach has resonated deeply with a global audience. Viewers don’t just watch Amaury cook, they watch him build, engineer, and tell stories through chocolate. In an era of short attention spans, his long-form creations still command millions of views, proving that craftsmanship and patience remain powerful.
The Biggest Chef Influencer of His Generation
While culinary legends like Gordon Ramsay shaped television, Amaury Guichon has shaped the digital-first generation. His audience spans continents, cultures, and age groups, united by a shared fascination with creativity pushed to its absolute limit. With tens of millions of followers, Guichon has become the reference point for modern pastry, where technique meets entertainment, and excellence meets accessibility.
Crucially, his influence isn’t built on controversy or shock value, but on mastery. Every viral moment is backed by years of classical training, relentless discipline, and respect for the craft.
From creating viral moments with the world’s leading brands to teaching his students from around the globe. Amaury Guichon continues to push the boundaries of the pastry world, setting new trends, and inspiring the next generation of pastry chefs.
Educator, Innovator, Visionary
Beyond social media, Guichon is also a dedicated educator, committed to passing on knowledge and elevating the profession. Through his pastry school, The Pasry Academy by Amaury Guichon located in Las Vegas, NV and digital education platforms, he has helped train and inspire the next generation of chefs, reinforcing that viral success and serious technique are not mutually exclusive.
Bringing Pastry to Television Audiences Worldwide
Amaury Guichon’s ability to elevate pastry reached mainstream culture through television. On School of Chocolate, he introduced global audiences to the rigor, emotion, and artistry behind professional pastry. The show demystified elite technique while honoring the discipline required to master it, inspiring countless viewers to see pastry as both art and profession.
Amaury Guichon helped spotlight world-class pastry talent on an international stage, reinforcing that pastry deserves the same recognition as any other culinary discipline.
Judging on multiple shows showcasing his expertise within the field of pastry and the authority on all things chocolate.
A Lasting Impact
Amaury Guichon represents a shift in culinary history: a chef whose primary stage is global, whose medium is chocolate, and whose influence rivals the most iconic names in food. Second only to Gordon Ramsay in total reach, and unmatched among his peers, he has proven that the future of gastronomy is as visual, ambitious, and boundary-breaking as it is delicious.
In shaping that future, Amaury Guichon hasn’t just followed a path, he’s created one.
Beyond The Pastry
For Amaury Guichon, discipline doesn’t stop at the pastry bench – it defines his entire life. The same precision, structure, and relentless pursuit of excellence that shape his chocolate masterpieces extend into his daily routine, leadership style, and long-term vision. Behind the artistry is a lifestyle built on consistency, focus, and an uncompromising standard of quality.
Behind the scenes, life and work are deeply intertwined for Amaury Guichon and life partner Ashley Rossi. Beyond the cameras and chocolate sculptures, they operate as true partners – balancing creativity, strategy, travel, and daily life, building a world-class culinary brand together from the inside out.
