Dwayne “The Rock” Johnson‘s ZOA Energy, the zero sugar energy drink brand that’s known for its better for you approach to everyday fuel, is kicking off a new fitness challenge. This new challenge encourages simple, consistent movement while rewarding participants with free drinks! They also have branded merch, and a chance to win an exclusive grand prize for those who participate. This move is designed to make staying active feel doable and motivating, without requiring extreme workouts or rigid fitness plans. It’s something that anyone can do and it’s requirements are light enough to get people like me motivated! I’m not the best at regular workout routines but this I can do.
The ZOA Fitness Challenge invites people to log 160 minutes of activity over a six week period, tracked exclusively through the Strava app. The 160 minute goal is a nod to the 160 milligrams of caffeine found in each can. They are reinforcing the brand’s focus on balanced energy that supports real life routines. ANY form of movement counts toward the total, making the challenge approachable for a wide range of fitness levels and lifestyles. From the stay-at-home parent to the white-collar business person.
Participants who complete the challenge can unlock a variety of rewards. Those who finish can redeem a free 12 ounce can of ZOA. Current available flavors include White Peach, Frosted Grape, and Tropical Punch (stay tuned for a review on each flavor!). In addition to the free drink, participants also gain access to branded merch. Those who go all in have a chance at the grand prize with four winners receiving a custom ZOA x Strava road bike.
ZOA Energy is different and formulated with caffeine sourced from green coffee and tea. Electrolytes to support hydration and B and C vitamins offer a clean, zero sugar option for those who prefer a healthier way to stay energized. Personally this is a refreshing change from the high sugar energy drinks that cause you to crash out mid-day.
The challenge is currently underway and will run through February 26th, giving you plenty of time to build momentum and stay consistent. Whether you’re restarting a fitness routine, looking for extra motivation, or simply enjoy earning rewards for staying active, the ZOA Fitness Challenge offers a fun way to get moving.
