You’ve invested in a great website, you’re ready to boost your online presence, and you’ve brought an SEO agency on board. So, what’s next?
Whether you’ve chosen a local SEO agency in Hull or partnered with a team elsewhere, the key to success is simple: collaboration. Even the most skilled SEO experts can only take things so far without the active input and support of your internal team.
At Eyeweb, we’ve seen firsthand how much stronger results are when clients work closely with us. Here’s how to make sure you’re getting maximum value from your SEO partner.
1. Agree on KPIs That Actually Matter
A strong SEO strategy always starts with clarity around what success looks like.
More traffic is nice, but traffic alone won’t pay the bills. What matters is whether those visitors convert into the leads and sales your business needs. That’s why it’s crucial to lock in clear, measurable KPIs (key performance indicators) from the beginning.
These KPIs should be tied to your wider business objectives, not just vanity metrics. Your agency should also map out exactly how they plan to achieve them, including realistic timelines, tactics, and reporting schedules. And if something isn’t working? They should be transparent about why and ready to adapt the approach.
2. Make Monthly Meetings Count
Your monthly SEO catchups shouldn’t just be box-ticking exercises. They’re your opportunity to check that progress on paper is translating into real-world business results.
Yes, your agency will bring data on rankings, traffic, and engagement—but you should bring your own numbers too. How many enquiries came through? Were they the right kind of leads? Did they convert into paying customers?
When both sides share insights, you create a complete picture. That allows your SEO agency to refine the strategy around what’s really working for your business.
3. Be Part of the Content Process
Content is the backbone of SEO, but it’s also where your expertise makes all the difference.
Your agency can handle the writing and optimisation, but your input helps content stand out from the endless generic articles online. That might mean:
- Sharing expert insights your agency can quote in blogs or guides
- Providing recent case studies they can optimise for search
- Flagging seasonal trends or product launches to build content around
This collaboration adds authenticity, authority, and trustworthiness—qualities that resonate with both search engines and your customers.
4. Support Link-Building Efforts
High-quality backlinks are still one of the strongest ranking signals in SEO. While your agency will drive this process, you can give them a valuable head start.
Got a new project launching? Sponsoring a local event? Taking part in industry or community initiatives? These are all great PR opportunities that can earn natural, authoritative links.
Keep your agency in the loop with news and updates, and they’ll be able to amplify it through digital PR, outreach, and industry publications—bringing more authority (and traffic) back to your site.
5. Ask Questions and Stay Curious
You don’t need to become an SEO expert, but you do need to feel confident about what’s being done on your behalf.
If all you’re hearing is jargon and no clear explanations, that’s a warning sign. A good SEO agency should always be able to explain what they’re doing, why they’re doing it, and how it ties back to your bigger goals.
Here are a few common terms worth knowing:
- SEO – Search engine optimisation
- KPIs – Key performance indicators
- Backlinks – Links from other websites pointing to yours
- SERP – Search engine results page
- Domain Authority (DA) – A measure of a website’s credibility
- Page Speed – How fast your site loads
- Search Volume – How often a keyword is searched each month
Understanding the basics will help you have better conversations with your agency and spot when something doesn’t add up.
6. Treat Your SEO Agency as Part of the Team
The best results come when your SEO agency feels like an extension of your business, not a separate company working in the background. That means open communication, shared accountability, and a genuine interest in your goals.
You don’t need to micro-manage, but you do need to stay engaged. SEO is a long-term investment, and the more you put in, the greater the return over time.
Not Seeing This from Your Current Agency?
You deserve better than vague promises and confusing reports.
At Eyeweb, we focus on clear KPIs, transparent strategies, and content that not only ranks but also drives leads and sales. We work with you every step of the way to make sure SEO is delivering real results for your business.
If you’re ready to turn your traffic into loyal customers, get in touch with our team today.
