From “Star Wars” to Batman, it seems like once an IP gets big enough it gets LEGO-ized. Except for the trading card game turned animated series juggernaut Pokemon… until now. The LEGO Group and The Pokémon Company International have just announced they are teaming up!
Promising this “new partnership will bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in LEGO brick form.”
The LEGO, Pokemon Team Up
“We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for,” says Julia Goldin, Chief Product & Marketing Officer of the LEGO Group. “We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Considering both massive companies are followed by even bigger fandoms this seems like the merchandise version of a PB&J sandwich.
“The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand,” Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International. “Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
And we cannot wait to see what a LEGO Pokemon partnership turns out. We’ll keep you posted on updates about this partnership as the project develops.
