A creative agency has announced a sneak peak at their upcoming launch of their 3.0 platform— enhanced with AI capabilities.
Altered State Productions is forming a strategic partnership with an unnamed technology company to enhance video production workflows powered by Gemini AI’s latest updates. The sitewide rollout aims to enhance brand involvement at all stages of the creative process—from scriptwriting to final enhancements, via an innovative SAAP model platform.
The initiative, named ‘Altered State,’ is preparing to launch a series of AI tools specifically designed to streamline and improve various aspects of the video production assembly line. These tools, focusing on essential services such as scriptwriting, color correction, and image editing, are intended to speed up and refine the output of the award winning agency.
Starting at an introductory price of $50, the initiative seeks to make professional video production more accessible and collaborative for a wide array of businesses and individual creators, ensuring the creative edge you know and love Altered State for, while maintaining high production standards.
The video production company is also expanding its suite of services to include whiteglove video editing, tailored to the unique needs of brands. This new service features a cutting-edge editing subscription for video ads and social content which include seamless editing— from raw footage to polished final exports.
By incorporating elements such as hard-hitting transitions, thoughtful sound overlays, and cinematic color grading, Altered State aims to make each brand’s videos distinctly impactful. The post-production service will not only enhance the visual and audio quality but also include real-time collaboration features. This allows brands to provide immediate feedback and ensure the final output truly reflects their vision. Furthermore, these enhancements serve as a vital counter to the prevalent use of generic AI-generated content. With many brands relying on the same AI voice generators and templated on-screen texts, audiences have become desensitized, craving content thats delivered from a genuine human touch.
Altered State Productions is partnered with industry technology such as Adobe, Vimeo, and Corebook to further enhance its creative capabilities. These collaborations are essential for distributing content across OTT platforms and major channel syndications, utilizing sophisticated analytics and audience segmentation. This integration of data science into the creative process not only boosts the level of creativity but also ensures precise targeting and deep engagement with specific audience groups.
Founded by media director Eddie Castillo, the agency plans to expand its tech partnerships in September 2024. These developments aim to transform video production shopping while streamlining industry workflows and pipelines.
Since its inception in 2018, the Altered State platform has been shaped by professionals from media sectors such as commercial print, PR, and paid media. United by a shared recognition of a critical choke point in the industry, they have come together to address this challenge by being the first to operate as a video production e-commerce platform.
The platform provides a transparent and direct purchasing experience similar to Amazon, where business owners can choose and purchase video production services outright. The SAAP Model offers clear pricing and defined KPIs while still allowing for customization of campaigns with options like drone footage, influencer partnerships, specialized sfx monetization, and much more to market beyond the tradition and to market towards the future.
Altered State Productions is a video production company and digital marketing agency known for creating data-driven content that powers some of the most popular videos online. For more information, visit Alteredstateprod.com
