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    Home»News»It’s [NOT] a Nice Day for a White Wedding for David’s Bridal
    Photo by cottonbro studio, Pexels
    News

    It’s [NOT] a Nice Day for a White Wedding for David’s Bridal

    Heath AndrewsBy Heath AndrewsApril 16, 20232 Mins Read
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    David’s Bridal, a store which focuses on formal wear for bridal events and proms, is struggling mightily. In the midst of continuing financial difficulties, one of the largest bridal store chains in the country is reportedly contemplating thousands of layoffs.

    This isn’t the first time that the chain has had problems. David’s Bridal filed for bankruptcy in 2018, emerging a year later with new ownership. 2020’s COVID-19 pandemic severely hurt a number of businesses, including pretty much everything to do with weddings.

    Photo by Dwight Burdette

    Even with life returning to a relative normal, it has not been a “nice day to start again” for David’s Bridal as their financial woes have continued. The chain is now facing another bankruptcy, and is actively seeking a buyer. They are planning to cut over 9,000 jobs starting in April, continuing into August 2023, according to a notice the company posted. The company reportedly employs over 11,000 workers. If these figures are accurate, they’d be laying off roughly 80% of their workforce.

    Photo by Focus photography, Unsplash

    The company was hoping for a strong rebound after the pandemic, as couples would try to make up for lost time with a boom in wedding ceremonies. Given the economy, the prohibitively high cost of weddings (and wedding attire) didn’t result in this boom happening. Even with new owners, David’s Bridal was left in no better a position than it was before COVID-19 when it was already struggling.

    Our hopes go out to the employees impacted by the upcoming layoffs. We also hope those whose weddings may be impacted are able to make things work for their a special day. Though we can’t put words in Billy Idol’s mouth, we’d like to think he’d be hopeful for everyone too.

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    Heath Andrews

    Heath Andrews has been a student of pop culture ever since he found himself to be the only student in 3rd grade who regularly watched "Get Smart" on Nick-At-Nite. Ever since then he's been engrossed in way too much media with a growing collection of music, books, comics, TV on DVD box sets, and a video game collection that could rival a brick and mortar store. Prior to writing for Nerdbot he's written for Review You, MyAnimeList, and various advertising companies. Since 2016 he's run his own YouTube channel under the moniker of The Critical Android where he livestreams video games and uploads podcasts about pop culture and Frasier.

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