Minecraft has teamed up with Kellogg’s on another new breakfast cereal. The brands originally collaborated two years ago on a Minecraft Creeper Crunch, which was a cinnamon-flavored cereal with green “Creeper Bit” marshmallows. Apparently, it was a big enough hit for the companies to want to try it again.
For a limited time, fans of the game can grab a box of Kellogg’s Frosted Flakes Minecraft cereal. It features Kellogg’s classic Frosted Flakes with green squares of “Creeper Bit” marshmallows. But the sweetest part is, inside every box, there is a code to redeem 350 Minecoins! Helping players take their building from the breakfast table back into the Minecraft universe.
“There was such incredible fan reaction following our first partnership with Minecraft, we had to bring it back again — this time with Kellogg’s Frosted Flakes,” Laura Newman, senior director of brand marketing at Kellogg Company, said. “Many Kellogg’s Frosted Flakes fans are gamers, and Tony made his streaming debut last summer, which is why we’re so excited to introduce another flavorful gaming-inspired experience with this new Minecraft collaboration.”
The cereal will be available at retailers nationwide for a limited time only starting sometime in April. More information can be found through Kellogg’s Frosted Flakes’ TikTok and Instagram, or Minecraft’s official Instagram account.