Today, Casio America, Inc. announced that they are introducing a new watch based on the popular Nintendo® game, “Super Mario Bros..” This limited-edition timepiece represents the classic 1980s game through its iconic design and nostalgic theme. They state that Mario’s “never give up” attitude parallels the spirit of challenge present in G-SHOCK’s origins.
Both G-SHOCK and Super Mario are cultural icons from Japan that have amassed dedicated fanbases that span decades and countries. With this in mind, G-SHOCK brings the Super Mario Bros. world to life through a carefully curated design and playful details that will appeal to all generations of Super Mario lovers.
The watch features Mario red on the bezel and dial, background blue of the game’s overworld stages and gold accents that make us think of Mario’s precious coins.
The base model adopts the square DW-5600 design that represents G-SHOCK’s iconic silhouette. When turning on the backlight, the classic Mario is displayed, and by combining it with the glass-printed Koopa Troopa shell on the bottom of the dial, the iconic game move is reproduced. There is a 8-bit Mario is printed on the band like camouflage, and all the dial fonts are 8-bit to create the atmosphere of 1985. The watch comes in special packaging with an illustration of the opening screen of the game and Mario’s signature phrase, “Here we go!”
The timepiece also comes equipped with standard G-SHOCK technology including:
- Shock Resistance
- 200-Meter Water Resistance
- EL Backlight with Flash Alert
- Multi-Function Alarm
- Stopwatch (24 Hr)
- Countdown Timer (60 Min)
- 12/24 Hour Time Formats
If you want one set your alarms for November 11th. There is a limit of one per customer so hopefully those who want one can get it. The DW5600SMB-4 will be available for purchase at select retailers, online, and the G-SHOCK Soho store.