There are many ways for marketers to reach their audience, whether that audience is interested or unfamiliar with a product. Marketing agencies or companies themselves can invest in televised advertisements, social media advertisements, or magazine advertisements to disseminate information about a product or service. Advertising is as important for a business as technology, customer service, and sales. One shouldn’t neglect it.
Contrasting against typical billboards, a bulletin billboard is usually quite big, and it provides many opportunities for creativity that regular billboards don’t provide. Such advertisements are perfect for attracting attention from commuters in cars or buses, maximizing visibility and exposure.
1. Steal The Spotlight
Bulletin billboards are some of the largest ones in existence. Many take up at least 600 square feet. They’re a popular advertising option for marketers who want to put advertisements along the side of a road or highway. They’re geared toward people who’re either on the go for a short while or traveling for a long time. Coming in several different formats, some bulletin boards can be elaborated by three-dimensional components to be even more eye-catching than they already are. Greeting many travelers and passersby, bulletin billboards can capture the attention of thousands if not millions.
2. Spread Your Efforts Across The Area
What’s possible is to purchase bulletin billboards with different package options. Generally, there are permanent bulletin billboards, which can be placed in a single location for a couple months, and there are rotary bulletin billboards, which swap positions every several weeks or so. Typically, both options are good in terms of visibility.
3. Expand Those Dimensions
Let’s talk more about the dimensions of bulletin billboards. Most are about 10 feet high and 50 feet wide, though billboard specifications often depend on both the selected geographic location and the embellishments with which to adorn the billboard.
4. Dominate Highways And Interstates
As popular as ordinary billboards are, business and marketing agencies often fail to consider the ways in which bulletin billboards can be more effective. Similar to wallscapes, bulletin billboards are more likely to be unique and receive attention from onlookers, passersby, and travelers. The major difference between billboards and their bulletin counterparts is size. Bulletin billboards are simply much bigger. Greater size means more space to work in, allowing for greater customization and more embellishments. As a result, bulletin billboards are actually more likely than regular ones to be alongside primary highways, while smaller billboards overlook citywide avenues or small streets. The one distinction that may make regular billboards advantageous is that regular billboards can be digital, and if they’re digital, then they’re easier to update. No repainting is necessary. You’re largely stuck with whatever’s on your bulletin billboard.
Eye-catching bulletin billboards usually complement high-traffic areas, whether that traffic consists of vehicles or people. Bulletin billboards receive most interest when they are in front of major highways or in dense metropolitan areas, whether that metropolitan area is Atlanta or Chicago.
5. Give Yourself Greater Flexibility
The contract terms of bulletin billboard purchases are also important. A bulletin billboard’s contract terms depend on whether your billboard is rotary or permanent. Many bulletin billboards stay for a very long time such that they dominate a skyline or are for multiple months if not years in the future. Contracts ought to include a definite amount of time for the bulletin billboard to grace the skyline, and they should determine whether the display in question is permanent or rotary.
6. Advertise Your Product in a Way That Works
The most immediate pro of a bulletin board is that it’s bigger than other advertising options. No one is able to ignore such eminent advertisements. These advertisements are so well embellished and detailed that they are not capable of being ignored by the surrounding masses, no matter the demographic categories into which those masses fall. Bulletin billboards offer so much exposure regardless of placement. The singular problem with bulletin billboards is cost, as so much more labor needs go into their production and development. A great location may increase the price a little bit, too. A prudent option would be to work with an established marketing agency to find a bulletin billboard instead of trying to do research by yourself. Your business is going to keep you busy enough. Outsourcing may be a good idea if you’re unsure about which bulletin billboard to purchase. After all, an advertisement is a big investment that lasts for months.
7. Make Demographic Research Work For You
For brands, business, and companies, bulletin billboards can turn heads and catch countless eyes with sprawling visual displays. Commuters, travelers, and passersby will be amazed by what your company’s done with the bulletin billboard. A cursory delve into demographic research will allow you to place a bulletin billboard in the most effective area and exploit geographic locations.