Close Menu
NERDBOT
    Facebook X (Twitter) Instagram YouTube
    Subscribe
    NERDBOT
    • News
      • Reviews
    • Movies & TV
    • Comics
    • Gaming
    • Collectibles
    • Science & Tech
    • Culture
    • Nerd Voices
    • About Us
      • Join the Team at Nerdbot
    NERDBOT
    Home»Toys»LEGO Vows to Remove Gendered Packaging From all Future Sets
    Amazon
    Toys

    LEGO Vows to Remove Gendered Packaging From all Future Sets

    Breana CeballosBy Breana CeballosOctober 12, 20212 Mins Read
    Share
    Facebook Twitter Pinterest Reddit WhatsApp Email

    After a recent survey which indicated that girls are more inclined to play with sets for boys but not the opposite, LEGO made the decision to remove gendered packaging altogether. From now on, kids won’t have to fear being made fun of because they wanted the pink set. They’ll just be able to pick something with the character they enjoy and play with it freely.

    Girls feel less restrained by and are less supportive of typical gender biases than boys when it comes to creative play (74% of boys vs. 62% of girls believe that some activities are just meant for girls, while others are meant for boys), and they are more open towards different types of creative play compared to what their parents and society typically encourage.

    LEGO PR

    When you think of LEGOs for girls, you’ll see images of Minnie Mouse Playsets, or very pink plastic on their packaging. Things like this set will start to become more neutral in colors and in advertising. Because seriously horses aren’t JUST a girl thing.

    Madeline Di Nonno, Chief Executive of the Geena Davis Institute on Gender in Media, who conducted the research said on behalf of LEGO:

    “Parents are more worried that their sons will be teased than their daughters for playing with toys associated with the other gender. But it’s also that behaviors associated with men are valued more highly in society. Until societies recognize that behaviors and activities typically associated with women are as valuable or important, parents and children will be tentative to embrace them.”

    So far there’s no talk about not gendering the actual LEGOs. It’s literally just the packaging that won’t be aimed at one gender or another. People will probably still be upset though because they don’t read. Eventually we’ll get to a point where colors aren’t gendered anymore, but until that happens, neutral colors are more acceptable.

    DISCLOSURE: This post may contain affiliate links. Meaning when you click the link and make a purchase, we may receive a commission, which helps Nerdbot keep the lights on.

    Do You Want to Know More?

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleDecorative Gourd Book Sums up Autumn for Those Who F-ing Love it
    Next Article It’s “Bohemian Rhapsody,” But With Cats and About Cats
    Breana Ceballos
    • Website

    Anime enthusiast, Hearthstone Battleground addict.

    Related Posts

    The F11PRO 2 Drone – Pro-Level Performance Meets Sleek Design

    July 3, 2025

    President Trump Will “Look” at Deporting Elon Musk

    July 2, 2025

    Revitalize Your Mind and Body: How New Image Wellness Transforms Mental Well-being

    July 2, 2025

    Netflix to Stream NASA Launches, Missions, and More

    June 30, 2025

    Is the BYDFi App Worth Downloading? A Practical User Review

    June 30, 2025
    "M3GAN," 2025

    “M3GAN 2.0” A Sequel That Forgets to Have Fun [Review]

    June 29, 2025
    • Latest
    • News
    • Movies
    • TV
    • Reviews

    The Complete Guide to Tree Stump Removal: Methods, Tools, and Tips

    July 5, 2025

    Transforming Outdoor Spaces: The Power of Professional Landscaping

    July 5, 2025

    Safeguarding the Future: How Proactive Measures Reduce Wildfire Risk

    July 5, 2025

    Safeguarding Information Integrity in the Digital Age

    July 5, 2025

    The F11PRO 2 Drone – Pro-Level Performance Meets Sleek Design

    July 3, 2025

    President Trump Will “Look” at Deporting Elon Musk

    July 2, 2025

    Revitalize Your Mind and Body: How New Image Wellness Transforms Mental Well-being

    July 2, 2025

    Netflix to Stream NASA Launches, Missions, and More

    June 30, 2025

    James Gunn Reveals Official “Superman” Spotify Playlist

    July 5, 2025

    Keith David Moved To Tears By Hollywood Walk of Fame Star

    July 4, 2025

    “Reservoir Dogs” Star Michael Madsen has Passed Away

    July 3, 2025

    Marisa Abela Joins Chad Stahelski’s “Highlander”

    July 2, 2025

    “Trainwreck: Storm Area 51” Gets Teaser for Netflix Docu

    July 2, 2025

    Neil Druckmann Leaves HBO’s “Last of Us” Ahead of Season 3

    July 2, 2025

    First Look at Chatsubo Bar from Apple TV+’s “Neuromancer” Series

    July 1, 2025
    “The Tiny Chef Show”

    “Tiny Chef Show” Raises $80k After Nickelodeon Cancelation

    June 28, 2025

    The F11PRO 2 Drone – Pro-Level Performance Meets Sleek Design

    July 3, 2025
    "M3GAN," 2025

    “M3GAN 2.0” A Sequel That Forgets to Have Fun [Review]

    June 29, 2025

    “F1: The Movie” Thrilling Cars, Crash and Burn Story [Review]

    June 28, 2025

    “28 Years Later” We Live, We Die, Life Goes On [Review]

    June 21, 2025
    Check Out Our Latest
      • Product Reviews
      • Reviews
      • SDCC 2021
      • SDCC 2022
    Related Posts

    None found

    NERDBOT
    Facebook X (Twitter) Instagram YouTube
    Nerdbot is owned and operated by Nerds! If you have an idea for a story or a cool project send us a holler on [email protected]

    Type above and press Enter to search. Press Esc to cancel.