Sprite is teaming up with UNWRP this holiday season to promote Black-owned businesses. UNWRP created custom gift wrap inspired by Sprite Winter Spiced Cranberry and the new zero sugar option! The wrapping paper is available by prize code only, here’s how to enter:
Starting October 4th, fans can receive themed gift wrap by sharing their love for Sprite Winter Spiced Cranberry on social media. They’ll need to tag Sprite and/or sign up for notifications on Sprite’s website. Eligible recipients will receive the unique password CRANBERRY for a set of Sprite-themed gift wrap to be redeemed here.
In November 2021, the Sprite Holiday Special tv spot will infuse Black joy and modern cultural nuance into the traditional holiday variety show concept.
“Everyone shows love and joy during the holidays, but no one as uniquely as young Black people whose humor and vernacular spread cheer with a little extra spice and uplift—just like Sprite Winter Spiced Cranberry,” said A.P. Chaney, director of creative strategy, sparkling flavors. “Our creative leans into expressions of Black joy, which are always ‘extra’ but never too much, and celebrates the spirit of connection we all crave more than ever.”
Since the 2019 launch of the Thirst for Yours brand platform, Sprite has been committed to helping emerging artists and entrepreneurs realize their dreams. The brand is continuing its tradition of putting on young creators, supporting Black-owned businesses and giving back to its audience through a special collaboration with UNWRP, a Black-owned custom giftwrap company promoting the joy of gifting as self-expression.