We’ve received an email from Cricut that told us that they have heard the cries of their customers. In order to clarify their intent they have released a statement regarding their business model going forward.
Cricut CEO Ashish Arora issued the following statement:
Dear Cricut Members,
One of our core values is community — we’re listening, and we took your feedback to heart. The foundation of our Cricut community is one of integrity, respect, and trust. It is clear that, in this instance, we did not understand the full impact of our recent decision on our current members and their machines. We apologize.
Here’s how we’ll move forward.
We will continue to allow an unlimited number of personal image and pattern uploads for members with a Cricut account registered and activated with a cutting machine before December 31, 2021. This benefit will continue for the lifetime of your use of these machines.
Machine Resales or Transfers
We welcome new members to the Cricut community whether they purchase a new or pre-owned machine. If a machine is resold or transferred to a new user, the new user must set up their own Cricut account. As long as the new user creates their account and connects the machine to their account before December 31, 2021, we will grant the benefit of an unlimited number of uploads to the new user for the lifetime of their use of the machine.
Schools and Education Maker Spaces
We understand that teachers, schools, and other education maker spaces have different needs for ongoing user account creation. While we don’t have anything to share right now — and nothing will change before December 31, 2021 — we are looking at ways to address these ongoing needs and their relation to image uploads.
Future
We will continue to explore affordable ways for our future users who register machines after December 31, 2021 to allow an unlimited number of personal image and pattern uploads.
Of course, paid Cricut Access subscribers will continue to enjoy an unlimited number of uploads along with other subscriber benefits. We will also continue to invest in our content, software, and value for all our members.
To sum up- as long as you have a Cricut account registered before December 31st, 2021 you will be able to continue using the software without having to upgrade to a different paid subscription service that the company announced earlier this week.
