NORTH HOLLYWOOD, CA (April 16, 2019) – Gothic perfume powerhouse Black Phoenix Alchemy Lab (BPAL) presents its latest major scent collaboration, a line of eleven new limited edition products inspired by the new HELLBOY film released by LIONSGATE. These include the Lab’s very first beard oil release, HELLBEARD: “bourbon tobacco, gunpowder, and brimstone.”
Each perfume blend is packaged in a 5ml apothecary bottle featuring label artwork from the movie. These collectible, hand-blended products introduce film lovers of all ages to an entirely new sensory experience, capturing Mike Mignola’s classic characters and the film’s settings and story points in fragrance. This series will be released on APRIL 16th, 2019 exclusively via BPAL’s website.
HELLBOY represents an exciting continuation of BPAL’s creative work with this franchise, having teamed up with comic creator Mike Mignola in the past to produce a series of six perfumes inspired by his characters.

ABOUT THE LAB:
Black Phoenix Alchemy Lab specializes in formulating body and household blends with a dark, romantic Gothic tone. Their general catalog contains literally hundreds of scents running the aesthetic gamut of magickal, pagan and mythological blends, Renaissance, Medieval and Victorian formulas, and horror/Gothic-themed scents. BPAL’s licensed fragrance collections include collaborations with Neil Gaiman, Guillermo Del Toro, Clive Barker, and many others. In the past years, BPAL has raised thousands of dollars for the ACLU, Planned Parenthood, and EMILY’s List with topical fragrances such as “Nasty Woman” and “Fake News.”
For more info, please visit: http://blackphoenixalchemylab.com.
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ABOUT THE FILM: HELLBOY (2019)
HELLBOY is back, and he’s on fire. From the pages of Mike Mignola’s seminal work, this action packed story sees the legendary half-demon superhero called to England to battle a trio of rampaging giants. There he discovers The Blood Queen, Nimue, a resurrected ancient sorceress thirsting to avenge a past betrayal. Suddenly caught in a clash between the supernatural and the human, Hellboy is now hell-bent on stopping Nimue without triggering the end of the world.
SCENT DESCRIPTIONS ++ HELLBOY PERFUME
NIMUE THE BLOOD QUEEN
Revenge is the only sustenance I require. Unearthly dark beauty, utterly haunting: a haze of purple poisons, precious oud, black plum, dried black cherries, smoky vegetal musk, and incense.
CAMAZOTZ
Tenemos una celebridad aquí esta noche. Muchacho del Infierno! A flap of leathery wings, a splash of mezcal, and crushed clove husk.
ALICE MONAGHAN
Beware the Jabberwock, my child. Sheer skin musk, white amber, white tea, pink clover, and a glob of ectoplasm.]
GANEIDA
A bundle of witches’ herbs and honeyed lavender.
LADY HATTON
I was there on the night you came into our world. A classic 1920’s-style aldehyde with champaca blossom, incense, and sweet red patchouli.
MEN WILL FALL TO HER DARKNESS
And those who call the shadows home will rise again. A haze of blood musk, myrrh, blackened lavender buds, labdanum, and opoponax.
++ HELLBOY ATMOSPHERE SPRAYS
THE STANDING STONE AT PENDLE HILL
A sorrowful moon casts shadows through the boughs of an ancient oak. Scattered fir needles sinking into pools of blood, human and inhuman. Boot-crushed grass, salt air tinged with incense, and fire-ravaged cedar wood.
THE OSIRIS CLUB
Ancient tomes and disturbing artifacts clutter the shelves of a posh club, where eons of incense smoke have seeped into suede and leather seats. A whiff of pipe tobacco and cologne, bourbon and gunpowder.
++ HELLBOY HAIR GLOSSES
VENGEANCE ETERNAL
This is not over: rage-red musk, razor-sharp tobacco leaf, black oak leaf, dried blackcurrant, and a smoky burst of patchouli.
CROWN OF THORNS
The crown of the Lord of the Shadowlands, Nimue the Blood Queen: a blood-tinged coronet of gold-gilded bramble.
++ HELLBOY BEARD OIL
HELLBEARD
Bourbon tobacco, gunpowder, and brimstone.