No joke here, Skittles will be putting on a Broadway show for Super Bowl Sunday.

Skittles said in a statement, “To celebrate the biggest marketing day of the year, Skittles wanted to go bigger than the traditional 30-second big game ad. Skittles Commercial: The Broadway Musical is a one-show-only, live 30-minute spectacle, performed in the heart of Times Square in a 1,500 seat Broadway theater. Through song and dance, the show takes an absurdly self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising in our lives.”

This seems like a crazy stunt but they aren’t wrong people will definitely watch this! This is sure to be a spectacle of the imagination. The show will be performed at The Town Hall in Times Square, a 1,500 seat Broadway theater. Tickets range from $30 to $205 dollars on Tickemaster.com. The show will start promptly at 1pm on February 3rd.

Micheal C. Hall, a veteran Broadway star is set to star in the musical. The musical will be written by Will Eno, music from Drew Gasparaini and Nathaniel Lawlor, and direction from Sarah Benson. The other people in the cast include Melvin Abston, Max Chernin, Ashkon Davaran, Lulu Fall, Stephanie Gibson, David Hess, Mylinda Hull, Miguel Jarquin-Moreland, Howard Kaye, Kathy Kneese, Raymond J. Lee, Julia Macchio, Will Mann, Mike McGowan, Gayle Turner and Mark Zimmerman.

There is currently no information on whether or not the performance will be released later as a video or streamed online.

Would you go see this if you could? Tell us in the comments!