Author: Anamol Rajbhandari

When we think of user experience (UX) or user interface (UI) design, chances are we picture a beautiful interface – sleek layouts, vibrant colors, and maybe even a futuristic touch. Visual appeal is undeniably important, as a polished look can grab attention immediately. In fact, users form opinions about a website’s design within mere milliseconds, which means first impressions online are almost instant, and that is why many designers prioritize aesthetics, hoping to make users go “wow” at first glance. First Impressions in Visual Design A visually clean, modern interface can instantly convey professionalism and draw users in. First impressions…

April 2020, as excitement around the release of Money Heist Season 4 reached a fever pitch, I released an Instagram effect that let users randomly discover which character from the series they were most like, through a Q&A format asking, “Which character are you? The effect quickly gained traction, accumulating 18.6 million impressions, being opened 5 million times, captured 2.1 million times, saved 101k times, and shared 92k times.  At the time, there were few Instagram effects inspired by the show, so mine performed exceptionally well, racking up over 15k impressions per day. As the hype surrounding the series…