In the age of AI, speed is everything. But speed without credibility stalls.
Otter PR helps founders gain that critical trust. The firm’s PR for AI & automation startups goes one step further by turning complex, tech-driven narratives into stories people remember.
Why Otter PR’s public relations professionals use a story-first approach to PR for AI companies and automation startups
PR for AI focuses on translating complex technology into stories that customers, investors, and journalists can quickly understand and trust.
Otter PR leads with a story-first approach that humanizes technology and turns complex artificial intelligence into easily digestible information that people can grasp fast. Jargon and benchmarks can fade from memory, but stories clearly highlight both the problem and the solution for the user. Reporters see a clear angle, and users see real value.
Trust is the real hurdle in AI. A good story shows who benefits and who is accountable, which builds confidence even before the first demo launch.
Another problem is that generative AI products tend to look and sound similar to the average person due to programmed opinion mining or sentiment analysis. Claims about speed and accuracy blur together, which is why a PR professional team tells a story that establishes a point of view and a mission that sticks with people, frames a unique problem, and explains why your approach best fits that problem.
PR for AI Startups: Otter PR’s strategy
From pre-seed to scale-up, Otter PR tailors programs to the real-time pace of emerging AI-powered tech. The firm’s PR team speaks the language of engineers and everyday users because they know exactly how to position your model, platform, or agent as a category-defining innovation.
The team starts by diving into your product, market, and roadmap, then builds a PR plan that fits your edge and your timeline.
Seasoned publicists and creative marketers run full-spectrum pitching across the outlets your market watches and trusts. To build authority, Otter PR crafts bylines and thought leadership pieces that shape the conversation, and pursues speaking slots and awards that fit each stage.
Otter PR also continuously tracks everything from audience growth to backlinks, which is how the firm learns fast and builds increasing momentum each month. Throughout the campaign, Otter PR protects your reputation by pairing media relations with crisis planning, media training, and preparation that equips you to step into the spotlight with confidence.
How Otter PR helped Saeid Hejazi make WallyGPT the #1 AI-powered financial app in 22 countries
When Otter PR first met Saeid Hejazi, he had a bold product and a clear goal. WallyGPT (dba “Wally AI”) uses AI to help people manage money from their phones. Even though the product connected to more than 15,000 banks in over 70 countries, the Middle East -based company struggled to earn attention in US media. They needed visibility and credibility, and they needed both fast.
Otter PR built a simple plan that moved with the news cycle. The team:
- Tapped into the constant wave of AI headlines
- Put Hejazi’s voice at the center
- Framed WallyGPT as the first AI‑powered personal finance app of its kind
The message was direct: AI can help anyone take control of spending, debt, and savings. That story resonated with both reporters and readers.
From there, Otter PR turned prompts and ideas into strong pitches with clear angles, such as making better investment decisions with AI and taking control of personal finances. It also targeted younger audiences and entrepreneurs with topics such as how high school students can develop financial literacy.
The goal was the same across every pitch: make the value simple and meet people where they are.
Momentum followed. In the summer of 2023, a press release from Otter PR on WallyGPT was picked up by The Fintech Times and GO Banking Rates. That coverage helped secure a full company feature in Yahoo! Finance.
More wins came next. WallyGPT and Hejazi appeared in The Motley Fool, Bankrate, and Cyber Defense Magazine. CNBC TV also mentioned the app, highlighting how people anywhere in the world could use it.
The impact was clear. Coverage remained steady throughout 2023 as AI and finance remained top of mind, and brand reach grew in new markets. WallyGPT climbed to rank as the number one finance app in 22 countries.
Even after the contract ended, the story kept traveling as reporters continued to feature Hejazi and WallyGPT through 2025. That’s the power of a good narrative and expert execution. Otter PR turned a complex product into a clear promise people could trust, and the market listened.
If you’re building the future of AI, your narrative deserves more than a press release. Reach out to the expert team at Otter PR and turn your innovation into the next big story people are talking about.
