Social media videos are engaging, but you know what else? They can instantly capture the attention of an entire audience. Think about it. There’s just something about watching a video that draws people in more deeply than reading scrolling text or viewing a series of images.
With social media videos, audiences can get to know the company themselves through glimpses into the product and its use. That way, they’re connecting not only with you but with the rest of your brand family! That will make sure that audiences see your videos as more than a marketing push. They’ll start to see them as personalized messages shared between friends & family.
What distinguishes a social video from a marketing video?
Social videos have become the preferred format for social media strategies. Capturing people’s attention and giving them no choice but to watch is easier than you think, especially if your video answers a big question or sings a catchy tune! These are just some of why more and more online users prefer social videos.
What separates a social video from a marketing one? Well, marketing videos often directly advertise or promote products and services, whereas social videos are more subtle. As a way to draw attention to themselves and your brand or business, social videos have one main objective: to be entertaining enough that they can be shared online. This makes them not just helpful – but essential – to the promotion of your company on social media sites. So how do you create one?
Define the objectives
Nothing is left to chance when it comes to making an interesting video; it is the outcome of a meticulously planned procedure. Your strategy should be based on the following five questions to ensure that your video reaches its full potential.
What- What is the main idea of your video? Keep focusing on a single idea to avoid overwhelming your audience and keep them listening.
Who- Indeed, videos will not appeal to everyone! What might seem like entirely unappealing or irrelevant subject matter to one audience can reveal inspiring and compelling to another.
How- What kind of video are you going for? You have plenty of choices: a report, an interview, a presentation, an educational video, etc.
Where- For starters, it’s important to understand which of the many social channels are best for you. Take some time and keep track of how often people share video content on each channel and how niche it is. That way, you can more accurately know what kind of video resonates more with your target audience.
Why- The secret of engagement lies in having your target customer’s interests at heart. Would they like to see this type of information? Would they like to make plans as a result of viewing your video? These are the key questions to be asking yourself whenever you sit down to decide what type of content will work best for your project if you want it to achieve a respectable level of engagement.
Quick Attention-Grabbing
Welcome to the age of snacking! The world has moved so much in a digital space, and the chances are that you’re reading this while also paying attention to some other media source. People have very little time to make decisions about things these days, so make videos online to generate high-quality content and grab their attention as quickly as possible.
Add Subtitles
Content viewed on social media is seen without sound, so don’t be afraid to make videos that can speak for themselves. This gives users a chance to better take in your visual presentation, the fact that they don’t need to listen closely. So don’t forget to include captions or subtitles with your videos.
Adapt your video
To get the best ROI out of your social media marketing campaign, you need to think strategically and share relevant content for each target audience. For example, if you were advertising on LinkedIn, Facebook, or Twitter, you would use a different approach altogether – because while they are all social networks in their own right, they also have various demographic audiences who’ll appreciate and respond more to different types of messages.
Video format for Youtube
For horizontal format- 16:9
For Vertical format- 4:3
Video format for Facebook
For horizontal format- 16:9, (1280 x 720) px
For Vertical format- 9:16, (720 x 1280) px
Video format for LinkedIn
For horizontal format- 2.4:1
For Vertical format- 1:2.4
Video format for Twitter
For horizontal format- 2.39:1, (1280 x 1024) px
For Vertical format- 1:2.39, (1280 x 1024) px
Video format for Instagram
News Feed
For horizontal format- 1.9:1, (600 x 315) px
For Vertical format- 4:5, (600 x 750) px
For Square format- 1:1, (600 x 600) px
Stories
For Square format- 16:9 to 4:5, (1080 x 1920) px
IGTV
For Vertical format- 9:16, (1080 x 1920) px
Video format for Pinterest
For Vertical format- 16:9, 1:1, 9:16, 4:5, and 2:3
For Square format- 1:1
Video format for Tiktok
For Vertical format- 9:16, (1080 x 1920) px
For Square format- 1:1
Mobile Friendly
If you are going to advertise your product using video, the videos must be made mobile-friendly. So, if you want to optimize for mobile, try a vertical video format so that viewers don’t have to adjust their phones. In addition, you should include striking graphics and high-impact fonts to capture the attention of your target market. A quick view will do when engaging in social media, so make sure that anything you post has a distinctive look and feel that instantly enhances engagement levels!
Make the post description more interesting.
The description (or post) matters greatly when uploading a video to any social media network. On some networks, you may only have a few words to say why your video is relevant or what it is about – make the most of these words!
Add CTA
Add a call to action. Let viewers know exactly what you want them to do immediately after viewing your video with a concise and clear CTA.
Conclusion
The biggest misconception about social media marketing is that you’re just supposed to upload video content that already exists on your website or other online destinations onto the various social networks.
There needs to be tailoring in the way your content is communicated. After all, each site has its limitations, ranging from technical to cultural (very different audiences exist between sites). To get results with marketing your products and services through social media platforms, you need to create posts and videos for each network by thinking about what activity happens there and what each culture expects.
