“I hope you step on a LEGO” is one of the worst curses someone can put on you. Well, now the toy manufacturer is doing something about it by partnering with Crocs. That’s right, the toy and shoe manufacturers have entered into a multi-year global partnership.
The first product set to launch under this new deal is Crocs, designed to look like LEGO blocks.
These LEGO Brick Clogs are square-shaped and red with printing mimicking the toy’s iconic look. Each pair will come with a LEGO Minifigure with four pairs of its own miniature Crocs shoes. So your LEGO figures can also avoid stepping on a LEGO.
“The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity,” Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships for the LEGO Group said. “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us.”
“The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit,” Carly Gomez, Chief Marketing Officer for Crocs said. “We are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mold in a way that we never have before.”
After this, the companies plan to release several more items, including Crocs’ largest licensed assortment of unique Jibbitz charms.
The LEGO Brick Clog will be available starting February 16th through Crocs and LEGO’s respective websites.
