Are you a TikTok lover who has been using it for quite a long time?
If yes, then you might have heard the term TikTok live, which is essential for brands to promote their business. Moreover, it gives you an excellent opportunity to connect and engage with your followers on TikTok.
However, if you’re looking to grow on TikTok livestream, then you’re definitely at the right spot. In this blog, we’ll share 5 fantastic TikTok Livestream growth hacks that will blow your mind and mark your business towards success.
What is Tiktok Livestream?
The term TikTok Live or livestream is TikTok’s real-time broadcast feature that lets creators go live, directly engaging with their followers on TikTok.
It allows businesses and brands to promote their products and services online, in front of a large audience pool. Tiktok users join the live broadcast from all over the world and get easy access to the TikTok live chat.
TikTok has now expanded its reach to 154 countries worldwide. Interestingly, as of May 2024, its Chinese counterpart, Douyin, revealed that 90.1% of its users actively engage with live streaming, highlighting the growing global trend and popularity of livestream content across both platforms.
During livestream chat, TikTok viewers can participate through comments and thoughtful insights, answered by the creators on the spot. Moreover, viewers can also send the animated or visual tokens to appreciate and encourage the TikTok livestream.
Mandatory Requirements for going live on TikTok?
To get eligible for going live on TikTok, here are some requirements you need to satisfy:
- Follower Count: You need at least 1,000 followers to be able to go live.
- Age: You must be at least 16 years old to initiate a live stream.
- Community Guidelines: You must fulfill TikTok’s Community Guidelines and Terms of Service.
- Account Status: Your account must be in good standing and not have any active bans or suspensions.
Other than that, to get eligible to earn from TikTok livestream, you need to be at least 18 years or older.
Going Live on TikTok: A Quick Step-by-Step Guide
Before going live and engaging with your TikTok followers, you need to understand the process and important steps, which are elaborated below:
Step 1: Open TikTok and Tap the ‘+’ Button
Open the TikTok app on your phone and tap the plus (+) button at the bottom center of your screen.
Step 2: Swipe to the ‘LIVE’ Option
Your camera will open. Now, swipe across the bottom options until you see ‘LIVE’, and tap on it.
Step 3: Add a Title and Cover Photo
Before going live on the tiktok, select a cool cover photo and a short, engaging title for your livestream. Make sure it grabs attention so more people want to join.
Tip: You can only use up to 32 characters, so keep it short and interesting!
Step 4: Tap ‘Go Live’ to Start
When you’re ready, tap the ‘Go Live’ button to begin your stream. Your followers will get a notification so they can join.
While you’re live, you can change the camera, add effects, and manage comments anytime during the session.
5 Powerful TikTok Livestream Hacks; Nobody Will Tell You
It is quite simple and easy to go live on TikTok, but gathering an engaging audience and keeping up with them requires all the hard work.
Running a successful livestream broadcast takes time and proficiency with a defined strategy. Well, mention not, we’ve summed up some of the most important TikTok live chat hacks that will prove result-oriented for your business.
Set a Targeted Roadmap
Every action we take, whether in life or business, comes with a purpose. Same as with Tiktok Livestream chat.
Having a good know-how of TikTok marketing along with all the other essential tactics to increase engagement, trustworthiness, and an authentic audience support. One effective way is to buy TikTok livestream views, as it rapidly boosts your visibility and social presence.
Checking on your progress and objectives will also give you a reality check of your overall performance, helping you to refine your strategy
Choose a specific topic to discuss
Once you know your goal, pick a topic that matches it. Then, create a catchy title that grabs attention.
Be consistent, and that’s important.
You can plan several live sessions on different parts of the topic, or even do a live series to explore a big subject in more detail.
For example, if you’re a marketing agency helping startups, talk about the common problems they face and offer helpful tips during your live streams.
Plan the KPI’s of your livestream
A well-defined and structured approach plays a key role. There’s a little cheat sheet on how you can initiate and run a TikTok livestream:
- Start by Introducing Yourself:
Say hello, tell people your name, and share a little about what you do. It helps your audience understand you better.
Share the Topic:
As more viewers join, let them know what today’s live is about so they know what to expect.
- Plan Your Format:
Think ahead about how you’ll present your topic. Will it be a step-by-step guide? A behind-the-scenes look? Or maybe a Q&A where you answer their questions?
- Set a Time Limit:
Decide how long your live will be. TikTok allows up to 60 minutes, but it’s best to keep it under 30 minutes to keep things short, clear, and interesting.
5. Start promoting your live session before the time:
To maximize the impact and awareness, start promoting your TikTok livestream before the hitting time really helps. It not only lets your followers know that you’re coming live but also gives them a chance to adjust their schedules in time. Most of the creators also choose to buy TikTok auto views to make their content look admired and prominent.
However, to get the most from it, there are multiple ways to promote your tiktok livestream:
- Announce It in Advance
Post a video or story letting your followers know the date and time of your livestream.
- Use a Teaser Video
Create a short, catchy preview to tell people what the live will be about and why they shouldn’t miss it.
- Add It to Your Bio
Mention your live time and topic in your TikTok bio for more visibility.
- Promote on Other Platforms
Share the livestream details on Instagram, WhatsApp status, Facebook, or Twitter.
End your livestream with a purpose
Every beginning has an end with a solid purpose, same as with the livestream. Make sure it is something that impacts your viewers with an everlasting message.
Also, add a strong CTA within your livestream that perfectly aligns with your objectives. Being authentic builds trust, and trust is the key to growing a loyal audience.
Closing statement
TikTok livestream is not only for fun or chatting purposes; it truly can be a big hit for your business if you take it that way. Your content and everything around it lies within authenticity. So, be your real self and always choose to show what you actually are.
Together with these 5 practical growth hacks that can help grow engagement and visibility, from setting clear goals and planning content formats to promoting your livestream in advance and staying authentic on camera.
By following these tips, you can turn your TikTok live sessions into impactful, high-converting moments that build trust and grow your community.
