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    Home»Nerd Voices»NV Business»The Role of AI in Character Building for Film & Advertising
    NV Business

    The Role of AI in Character Building for Film & Advertising

    Breana CeballosBy Breana CeballosDecember 14, 20245 Mins Read
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    Whether you’re a scriptwriter, cinematographer, animator, or production specialist, having a clear idea of a character is essential to your job. As the demand for film and entertainment grows, the need to develop characters quickly results in increasing pressure on filmmakers and production crews.

    Fortunately, you no longer need to work tirelessly to build a character. AI has continued to evolve over the years, and it is now at a stage where you can effectively use AI tools to your advantage.

    In this article, you’ll learn about the role of AI in character building and how you can begin harnessing the power of these tools.

    What Is Character Building in Film?

    Simply put, character building or character development is the process of creating individuals with complex personalities and flaws that mimic human behaviors. This is an essential part of any book, film, game, and story to ensure your characters are realistic and believable.

    So, how does AI come into this? Tools like Shai’s AI character generator can help you create realistic characters that can fit seamlessly into your film or production. AI tools can help identify flaws in your character, help you troubleshoot complex personality traits, and develop clear depictions of how you want your character to look.

    Then, tools like Shai can help take these characters and create your storyboards — which is an essential part of your pre-production process. These clearly defined characters ensure consistent representation of your characters within your AI-generated storyboards.

    The Benefits of Using AI for Character Building in Film

    Now that you know more about character building, let’s have a look at how AI can redefine your character development process.

    1. Improves Turnaround Time

    One of the main benefits of utilizing AI tools is just how quickly they work. They can process an entire script in a matter of seconds and clearly identify each character, including their personality, flaws, quirks, and much more. 

    Your characters are then clearly laid out in a simple and effective format, allowing you to see their specific traits and make adjustments wherever necessary. Not only that, but AI models can efficiently generate realistic character images based on the explanations used within your script.

    This can save you hours, reducing the need to meticulously sketch out characters and try to identify casts based on these sketches.

    2. Increased Creativity

    AI tools also help streamline the creative process. By simply inputting your character details, these models effectively generate concise character representations. This can often help you picture your film as you visualize it in your head.

    If the AI didn’t generate your character quite right, a simple adjustment to your prompt is all it takes to generate a completely new character. This simple yet effective use of AI can help push your creativity to the next level.

    3. Understands Complex Character Traits

    AI models are extremely good at identifying recurring character traits straight from a script. This can help identify important aspects, such as how your characters act and their personalities.

    This also helps identify when a character is acting out of their usual traits. This allows you to identify flaws in your script and make potential improvements before going to production. 

    Using machine learning, these AI models can identify character traits that often go unnoticed by the human eye. In other words, AI can mitigate errors in the pre-production phase, ensuring consistent character representation and a better film overall.

    4. Avoids Overused Clichés

    Artificial Intelligence doesn’t just foster creativity; it ensures that everything you create is unique. By using diffusion models and large language models (LLM), AI tools ensure that each image and response has a level of randomness to it while sticking to your prompt.

    This can be extremely beneficial for character development, as it can help avoid the usual clichés associated with characters in films. From highlighting unique character traits to emphasizing their personality, AI tools can help you avoid those pesky clichés that often hinder films.

    5. Ensures Consistent Character Representation

    AI character builders go beyond just establishing their looks and personality, they take character representation to the next level. Tools like Shai can conveniently take your generated characters and consistently portray them in your storyboards and shot lists. 

    You no longer need to meticulously sketch out your characters in each scene. The intuitive AI can take your built character and apply them to each scene they are mentioned in, ensuring consistent representation.

    Not all AI models can do this, though, as tools like Canva, Midjourney, and DALL-E aren’t built for storyboarding. Shai, on the other hand, is specially designed for this function.

    6. Helps Reduce Costs

    The one benefit that large production companies and advertising agencies will like the most is AI’s cost-effectiveness. The hours upon hours of manual labor that character development usually takes can be reduced into a matter of minutes. 

    Most of these AI models offer affordable subscriptions, allowing your scriptwriters, creative directors, and any other member of your production team to utilize the tool. This improves the efficiency of your team and reduces the costs that occur due to human error and days of completing menial tasks.
    Next Read:How Do Humans Communicate With Machines

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    Breana Ceballos
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    Anime enthusiast, Hearthstone Battleground addict.

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