During NYCC 2024, we had the opportunity to speak to Bioworld Travel Category Manager Tiffany Tabeek about all things luggage. As holiday travel comes near consider sprucing up your effects with some fun from your favorite franchises including Hello Kitty, Disney, Sonic the Hedgehog, and more.
The More the Merrier:
When it comes to trends of checked bags vs carry-ons:
“The more family oriented bags want to go bigger, because, you know, families, we like to consolidate as much as possible as possible. But then children also like to have their independence, so then you go to the smaller items where our kids’ pieces do fantastic.
Because they can ride on it!”
More Than Meets the Eye:
There are a shocking amount of considerations that go into bringing your favorite characters into your hands. Complex character designs are carefully translated onto the materials, but the most surprising challenge comes from matching colors.
“Nailing a color perfectly (can be challenging). We strive to hit it accurately every single time. And luggage itself tends to skew some products so we have to be very careful with the placement of our artwork and how it might affect characters. That’s one of the challenges that we are constantly improving and working on.”
Designer and Consumer:
In case you’re wondering what type of bag a luggage designer uses themselves the answer is “I love an eight wheel with an expansion. That is a smooth piece of luggage right there. If you can put locks on it, any way we can make transit easy.”
Packing Cubes or no:
“They are a necessity, but that depends on who you ask. If you watch me pack luggage most people would scream because I’m the one that throws everything in. My husband is the most neatest packing cube packer ever. He swears by them. My daughter lays everything out and then she puts it in packing cubes. So packing cubes, everyone who converts CONVERTS.
And shoes must definitely go into a different package.”
More about Bioworld:
Global pioneers of lifestyle pop-culture apparel and accessories for over 20 years. We look at the licensing industry differently. Our priority is connecting consumers globally by creating richer connections between the fans and the things they love. It goes beyond merch. Beyond commerce. We help cultivate self-expression.
We partner with the biggest brands in the world. With over 20 product categories and complete retail distribution in all tiers including Amazon and direct-to-consumer, we are the only global licensee with a distribution network built for agility to attack emerging trends. We redefined omni-channel to be everywhere the fans are.
Headquartered in Texas with 10 offices worldwide, we own the supply chain—from manufacturing to distribution and every step in between. Our partners know we aren’t just one solution. We’re THE solution.
