Okay there are times when a movie, show, or band does a big collaboration with another brand, and it doesn’t make sense. This is NOT one of those times, as industrial mainstays Nine Inch Nails has an official line of Dr. Martens! Talk about the perfect collab.
The line is to celebrate the 30th (I’m sorry, WHAT?!) anniversary of seminal NIN album, “The Downward Spiral.”
“This collaboration just makes so much sense,” John Crawford, NIN’s creative director, said. “Not just because of the countless fans I’ve seen wearing Dr. Martens at NIN concerts over the years (myself included), but because NIN and Dr. Martens are both known for rejecting convention and expectation in favor of innovation, with their distinctive ability to transcend genres and styles in a way that is unique to each person who experiences them.”
There will be four designs, but only three will be available to the public. The 1490 boots will be “gifted to the band’s most ardent supporters.” Whatever that means.
The collection will go live on July 19th on Dr. Martens’ website.
