After unintentionally leaving its mark on fashion for years, HEINZ is celebrating its iconic ketchup stain with the launch of its first-ever fashion collection, HEINZ Vintage Drip. Through a partnership with online thrift shop thredUP, the companies are making sustainable fashion even more iconic by dripping second-hand clothing items with 100% real ketchup stains to create a unique collection.
The collection will feature 157 one-of-a-kind luxe, second-hand pieces, sourced by thredUP, and “dripped” in 100% real HEINZ ketchup.
It seems a little weird when you can just stain your own clothes with good ole ketchup, but this weird collaboration benefits charity and we’re for it. 100% of the proceeds from the collection will go to Rise Against Hunger in support of global hunger relief. Because no one should have to go hungry.
Link to the Vintage Drip website is live and can be found here. It features designer brands such as Louis Vuitton, Marc Jacobs and YSL.
