The process of improving a website’s rankings and the overall quality of the user experience can be referred to as on-page search engine optimization (SEO).
When it comes to on-page SEO, it’s common to focus on things like title tags, body copy, internal links, and URLs.
Instead, off-page SEO involves improving your site’s performance in relation to factors outside of your site’s control. Backlinks and social media mentions are examples of this.
Internal links, title tags, URL optimization, HTML code, on-page content, user experience, and other elements of on-page SEO are examples.
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Why is on-page SEO important?
Google’s algorithm undergoes regular updates, which improves its capability to understand not only the intent of the user but also the overall user experience. As you are aware, these updates take place quite frequently.
As a result, it is critical to include on-page SEO practices in your overall approach.
Now that we’ve established why on-page SEO is still important, it’s time to begin optimizing your content.
In particular, the focus of this article will be on the best practices for optimizing each and every page of your website for specific keywords.
So, if you’ve ever wondered how to use keywords on your blog page, this is the article for you.
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Ways to improve it
Let’s take a look at some pointers to optimize each page on your website so that it gets the most traffic possible.
Use keywords in the first 100 words
It is essential that you make use of your primary keyword at least once within the first one hundred to one fifty words of your article.
This is a tried-and-true on-page SEO strategy that continues to be effective.
What is the significance of this?
Google gives more weight to terms that appear near the top of your page.
When you place your keyword within the first hundred or so words of your page’s content, you make it easier for Google to understand what the page is about.
Add H1 tag to your blog post title
The H1 tag can be thought of as a mini-title tag.
In point of fact, Google has indicated that including an H1 tag on a page assists the search engine in comprehending the hierarchy of the page.
Because of this, you need to check the code on your website to ensure that the title is enclosed in an H1 tag. And make sure that your key phrase is included within that H1 tag.
Include the H2 tag in your subheadings
Subheadings should include at least one of your target keywords. Add an H2 tag to that subheading.
Keep an eye on the keyword frequency
To put it another way, it’s the number of times a keyword appears in a piece of content.
You need only use your target keyword a few times for Google to recognize that the content of your page is focused on the subject at hand.
However, instead of stuffing keywords into your blog, use them naturally a few times.
Improve your URLs
Your website’s URL structure also provides important SEO benefits.
To put it simply, if you include important keywords in the URL of your page, it becomes clearer what it is about.
The subject matter of a page ought to be easily discernible, both to search engines and to users, based solely on the URL of the page in question.
However, you must ensure that the URLs you use are concise and easy to understand. Keep it short and avoid using stop words.
Prioritize internal and outbound linking
Including relevant external links within your content informs Google about the topic of your page.
You also don’t want to overlook internal links.
Other pages on your site can benefit from links to high-authority, high-performing content on your own site. To aid Google’s bot in its crawling process, consider implementing internal links on your website as well.
Check to see that each page on your website links to at least one additional page you’ve created. Otherwise, the page will be considered orphaned.
On-page SEO signals are important to keep in mind when creating new pages, so be sure to keep them in mind.
Having said that, patience is the factor that contributes the most to the success of any SEO strategy. A successful outcome requires a lot of hard work, perseverance, and experimentation.