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    Home»News»Radio Shack Twitter (Yes, Really) Continues to Be Wild Ride
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    Radio Shack Twitter (Yes, Really) Continues to Be Wild Ride

    Mary Anne ButlerBy Mary Anne ButlerJuly 11, 20222 Mins Read
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    We’re as shocked as anyone to be writing about Radio Shack and their totally-not-hacked Twitter account. The company, which is 101 years old, still maintains a presence both online and with about 400 physical stores. That’s pretty impressive considering they filed for Chapter 11 in 2015. (Retail Ecommerce Ventures purchased the company back in 2020.) Which is why the Radio Shack Twitter suddenly becoming a thirsty thing is semi-surprising.

    Radio Shack Chief Marketing Officer (who is also listed on LinkedIn as CEO?) Ábel Czupor had a vision, no one can argue that. Watching the company’s official Twitter go through a pretty remarkable transformation has been a wild ride. “If you look at any corporate accounts, all of them are pretty boring,” Czupor told Input Magazine. “That is not something people really engage with; that’s more content people will be reading but not talking about.”

    The most recent example we can give you is from this past weekend.

    Did you EVER think you’d see Radio Shack- the place we used to get [overpriced] electronics- would start an OnlyFans account? Yeah, we did NOT have that on our 2022 bingo card.

    if this tweet hits 10k likes i’ll make an onlyfans account

    — RadioShack 😈 (@RadioShack) July 10, 2022

    The word ‘savage’ comes to mind, really.

    Salute to all Veterans and active duty Men / Women who provide me the luxury of talking shit on twitter freely from the comfort of mommy’s basement. MERICA BABY. pic.twitter.com/QNO4lXETNQ

    — RadioShack 😈 (@RadioShack) July 4, 2022

    Also, totally can’t blame them for hitting up Lizzo.

    Idc what anyone says @lizzo fine af. Wassup girl?

    — RadioShack 😈 (@RadioShack) June 28, 2022

    We HIGHLY suggest checking out Input Magazine’s article/interview with Czupor, detailing the thought process and goals behind the tonal shift. Brilliant move or silly social stunt, you be the judge.

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    Mary Anne Butler
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    Mary Anne Butler (Mab) has been part of the fast-paced world of journalism since she was 15, getting her start in album reviews and live concert coverage for a nationally published (print) music magazine. She eventually transitioned to online media, writing for such sites as UGO/IGN, ComicsOnline, Geek Magazine, Ace of Geeks, Aggressive Comix (where she is still Editor-in-Chief), Bleeding Cool (where she was News Editor), and now Nerdbot as Editor-In-Chief. Over the past 10 years, she’s built a reputation at conventions across the globe as a cosplayer (occasionally), photographer (constantly), panelist and moderator (mostly), and reporter (always). Interviews, reviews, observations, breaking news, and objective reporting are the name of the game for the founder of Harkonnen Knife Fight, a Dune-themed band with an international presence. Though she be but little, she is fierce.

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