Every website on the internet has a certain purpose, whether it’s enticing visitors to buy something or to sign up for an email newsletter for future announcements. The website is deemed to be producing leads when that aim is met. But if the website fails to do this, it is most likely because it was not designed with this objective in mind at all. You may not even be able to generate enough leads for your company even if you spend a lot of money on digital marketing services if your website lacks critical web design methods. Therefore, what does your website need, that is what we will discuss in this article.
Branding that is Consistent
Your website’s colour scheme is more important than you would think, make sure your website’s colour palette is consistent with your brand. You can utilise your logo as a starting point for a design that incorporates colours that are consistent with your brand’s identity. Studies show that colours may boost brand awareness by up to 85%.
There is a growing trend in the use of narrative in writing, the narrative you want to tell your visitors should be the first step in your website design process. A good example of a consistent brand website is the online gaming platforms, if you have noticed, they take their colour schemes from their logo and incorporate the colours throughout the website and on all pages, if you’re looking for an online gaming platform that has a wide range of games and where you can profit from, more are available here as these sites have been picked by our team of professional gamers.
Optimize your Website for Mobile Devices
Mobile devices are taking over as the primary means of accessing the internet and this trend is expected to continue. Optimising your website for tiny screens can help you expand your audience since studies show that mobile devices have a huge amount of potential. The need of a responsive website extends beyond user experience to SEO considerations. A responsive website is favoured by all major search engines.
You cannot overstate how important web design is for a successful website, in fact, your web design decision will determine whether your site will succeed. You must first update the look of your website if you want to attract visitors and generate leads and conversions.