Just in time for summer BBQs, birthday parties, and kitchen clean-ups, Hefty is turning heads (and noses) with a fresh new twist on trash bags: introducing Hefty Ultra Strong™ with Fabuloso Watermelon Scent! We love scented trash bags at Nerdbot, at least I do. And the fact that THE JOHN CENA is promoting this makes it a million times cooler. He’s also been making a big splash in the WWE campaign lately, have you been watching?
Available nationwide, the new, permanent product line features Hefty’s first-ever pink trash bags and a refreshing Fabuloso watermelon scent to upgrade your kitchen clean-up routine, available in a variety of sizes:
- Hefty Ultra Strong Tall Kitchen Trash Bags (13 Gallon, MSRP: $9.49) – Lift the heftiest loads with powerful odor neutralization to combat kitchen smells. Available in traditional white as well as a pink version to add a splash of color to your kitchen. Walmart – pink; Amazon – white; Target – white; Family Dollar – white
- Hefty Ultra Strong Large Trash Bags (30 Gallon, MSRP: $9.49) – Built for heavy-duty messes with flexible strength and extra capacity. Walmart; Amazon
- Hefty Medium Trash Bags (8 Gallon, MSRP: $4.99)– Just right for bathrooms, bedrooms, or office bins—tough on trash, easy on the nose. Walmart
- Hefty Small Trash Bags (4 Gallon, MSRP: $4.99) – Compact but powerful, perfect for quick cleanups and small spaces. Walmart

Long-time brand ambassador John Cena will also be flexing the strength and sweetness of the new line in an upcoming campaign set to roll out across digital and social all year long.