The season of Autumn is upon us. With it comes the tidal wave of pumpkin spice everything. Even for items that don’t seem like they’d be that tasty [Cup Noodles, anyone?]. Some folks, like Ryan Reynolds, have had enough. This year, Reynolds goes off on a f-word tirade against the fall favorite flavor. Instead, he celebrates Negroni week.
This is pretty standard for Reynolds’ Aviation Gin ads. During Father’s Day, he ranted against the point and purpose of having kids while mixing a drink dubbed ‘The Vasectomy’ [He has three daughters with wife Blake Lively]. His mother narrated an ad for Mother’s Day with the ‘Mother’s Ruin Punch.’ So in keeping with tradition, Reynolds puts forth a tongue-in-cheek grumble about the theme of the season. Enough so that the video cuts off suddenly as his rant gets more profane.
Hilariously, the ad ends with Reynolds stiffly returning to shot. Seemingly under a manner of duress, he claims he was unaware of the giant political hold that pumpkin spice has on the world. He personally apologizes from Aviation Gin, and begs for help as the ad closes.
So far, the campaigns for Aviation Gin have worked. Reynolds using his unique brand of mixing a quiet demeanor with a mass of swear words. This tradition, begun by Imbibe Magazine, has raised up to $4 million in the past. And Imbibe has helped to support a number of charities. Plus, we just love Ryan anyway, it’s hard not to find the ad hilarious.
