We all know that one person who wears shorts through even the bitterest winter cold. The person whose shins have never known the darkness of a pant leg or the claustrophobia of an insulated legging. Well, Hot Pockets has decided to tap into this market in a bizarrely specific sandwich-based fashion.
In collaboration with Columbus Fashion Alliance, Hot Pockets will produce exclusive cargo shorts (because of course they’re cargo shorts) that feature an insulated cargo pocket that keeps your HOT POCKETS sandwiches warm and toasty as you traipse through winter in defiance of Mother Nature’s harshest warnings. HOT POCKETS Shorts are paired with a matching hoodie, emblazoned with a fiery cartoon imploring fashion fans to “Stay Heated” – ensuring that winter short wearers look cool while their pockets stay hot.
Bryan Waddell, Brand Marketing Manager for the brand (and probably the person most directly to blame for this fashion monstrosity) claims “wearing shorts in winter is a bold choice. With our insulated shorts, HOT POCKETS found an unexpected way to bring the heat to this chilly fashion trend.”
If that raw appeal of insulated short pockets full of sandwiches isn’t enough to get you interested, you might like to know that the CFA, the other half of this sartorial atrocity, is a coalition of creatives, entrepreneurs, civic partners, community, and industry leaders. The CFA has a shared goal of supporting creatives and fashion-based businesses through multiple facets, while placing emphasis on individuals traditionally excluded or underrepresented in the fashion and retail industry – including designers, makers, and youth of color.
“Our team is driven by a passion for elevating up-and-coming fashion minds and celebrating unique ideas,” said Yohannan Terrell, Director of Columbus Fashion Alliance. “Teaming up with HOT POCKETS is an opportunity to highlight our creators and artists on a national scale, all while designing clothes that are both fashionable and functional.”
And that actually sounds pretty nice. So whether you want to support a union of collaborative artists that elevate interesting art or just really love HOT POCKETS, be sure to check out HOT POCKETS Shorts and hoodie which will be available exclusively at PKTS‘s website beginning December 12th. The set will be available in sizes small through extra-large, in a men’s apparel cut. These limited-edition items are available at no cost while supplies last and will include one (1) coupon redeemable for one HOT POCKETS sandwich.
And if you’re not a winter shorts person yourself, you definitely know someone who is. They might be a friend or a relative or the newly elected governor of Pennsylvania. Might make for an excellent Christmas present.