TikTok has broken through as the most dynamic social media platform of the 2020s. If you spot a tween, teen or twentysomething dancing outdoors in front of their phone, they are likely filming a TikTok video. As of the spring of 2022, the social media platform has more than a billion monthly active users. As detailed below, a number of trends have emerged as TikTok marketing has hit its stride in 2021 and 2022.
TikTok Glow-Ups
If you aren’t familiar with the term “glow-up,” it won’t be long until you hear it used in public. Glow-ups are a significant aesthetic improvement of a person or something else. TikTok glow-up videos have soared in popularity as they provide before-and-after images of people and other items that have undergone makeovers.
The best TikTok glow-up videos provide tutorials that detail how the glow-up occurred. The allure of glow-up videos posted to the platform is they make viewers wait until the end of the video for the glow-up to be revealed. As a result, TikTok glow-up videos receive a significant level of engagement. From glow-ups detailing one’s personal aesthetic progression to home improvement glow-ups, pet glow-ups, art glow-ups and beyond, TikTok glow-up videos are all the rage as we transition to the second half of 2022.
Family TikToks
Though TikTok started out as an app popular with tweens and teens, it has since expanded to adults and other age demographics. Part of the appeal of filming an entire family TikTok video is that it makes the social media personality appear that much more sincere and vulnerable. The surprise appearance of one or several family members really makes the video-maker that much more relatable. Even family videos that don’t include surprise appearances are on-trend as they feel that much more genuine than the rest of the platform’s videos that often come off as somewhat contrived.
Videos That Satisfy
TikTok video ideas specifically designed to satisfy the viewer are growing in popularity as people begin using the platform for more than pure entertainment. There is just something inherently appealing about freezing bubbles, watching soap being cut and icing slathered onto a freshly-baked cake. In fact, some YouTube users who make ASMR videos are now transitioning to TikTok to expand their audience.
A Day in the Life
TikTok users are now beginning to document a day in their life. As long as the personality in question is doing something interesting, a day in the life videos keep the audience captivated. Though no one wants to watch someone sit in class while learning, watching teens go through their makeup routine, observing someone living in the wilderness or watching a family spend a day at an amusement park is quite entertaining.
Reply Videos
TikTok videos in which content creators simply respond to other videos and comments from other videos are reaching a tipping point. The beauty of reply videos is that they set the stage for the influencer’s audience to respond with videos and comments of their own, ultimately creating quite the constructive dialogue. It merely takes one intriguing comment on a TikTok video to inspire a reply video that might inspire dozens of reply videos in turn.
As an example, if a business makes a claim about one of its products in a TikTok video or in the comments section of a video, creating a response video to that comment that either proves or disproves the claim will generate a significant amount of attention, especially if the original comment is from a high-profile account.
The Inverted Camera
TikTok’s inverted camera trend has picked up steam through the first half of the year. The platform’s users are inverting their cameras with the inverted filter built into the platform. The content creators then comment on how the inversion makes their face look more or less symmetrical.
“How did I end up Here?”
TikTok users are now creating videos in which they start out with footage taken in an odd setting or one that is different from normal and explaining how they ended up in that location. Video slideshows are often used to reveal how, exactly, they made it into such a precarious situation, slowly piecing together the mystery for a captive audience.
Asking Strangers
Wouldn’t it be nice if someone asked you for your opinion about something meaningful to you or others and posted your reaction onto TikTok for the masses to see? Prominent users of the platform are doing exactly that with “Asking Strangers” videos. These videos center on content creators asking random people how they feel about certain issues or even simply asking them how they feel.
There are a lot of great options to pick from when making TikTok videos. Hopefully these ideas will give you enough tips to get the ball rolling.
