LinkedIn automation tools are built to handle the tedious maintenance of your company’s LinkedIn page. The handling of these tools is usually done by marketers whose job is to create campaigns, engage with the community, and grow the brand’s audience. Basically, the use of LinkedIn automation tools helps marketers streamline their work. It also gives them more time to do other important things while putting the easy tasks on autopilot.
But with so many choices out there, which is the best LinkedIn automation tool to use for your business? How do you know which one will suit your needs and budget?
Octopus CRM and Dripify: An Overview
Octopus CRM and Dripify are two of the most used automation tools for LinkedIn. LinkedIn has come a long way from a simple platform to connect with other professionals to a now global social media hangout for businesses, entrepreneurs, and companies who wish to hire the best talents in the world. Because of this, it isn’t surprising how many tools and software are created for this platform.
In this article, we’re going to compare and review both of the leading automation tools for LinkedIn. In this article, you will learn which one is best in every aspect. Let’s start with Octopus CRM.
Octopus CRM
Price: $6.99 – $24.99
Octopus CRM is a simple yet powerful LinkedIn outreach automation and prospecting tool. Founded in 2018, it has since become one of the most trusted automation software for LinkedIn. Things you can do with Octopus CRM include sending out connection requests, auto viewing profiles, and endorsing skills in just a matter of minutes.
One of the best things about Octopus CRM is it’s also compatible with almost all LinkedIn accounts (free, premium, & sales navigator). You don’t have to sign up for a higher plan to enjoy the benefits of Octopus CRM.
Another awesome thing about Octopus CRM is it’s built and designed for the savviest marketers. If you want to perfect your outreach strategy, Octopus CRM is one of the best tools out there. With it, prospecting is easier and more efficient. So, if you’re looking for ways to automate the tedious and manual “marketing-related tasks” on your LinkedIn—Octopus CRM is the best choice.
There’s also a good reason why Octopus CRM is often called “the autopilot for LinkedIn”. It’s because it automates everything. From sending connection requests to endorsing skills of your connections, you can now do this on autopilot with Octopus CRM. With Octopus CRM, your lead generation funnel is set for success. You don’t have to spend hours on your LinkedIn timeline or search bar looking for people to connect with. You can also do all these while retaining full control of your LinkedIn account. Just how awesome is that?
Unlike other automation tools, Octopus CRM also helps you set limits on your activity. You can create your own funnel that will suit your business needs. Furthermore, Octopus CRM allows campaign testing to help you decide which one works better. This allows you to finalize your campaign before starting it to get better response and acceptance rates.
Octopus CRM Features:
Campaign Management
Collaboration Tools
Contact Database
Data Import/Export
Lead Capture
Performance Metrics
Pipeline Management
Reporting/Analytics
Things You Can Do With Octopus CRM
Automated connection requests
The more connection requests you send, the more opportunities can be sent to you.
Automatic endorsements of skills
Endorsing other people to get endorsements as well can increase your authority and profile credibility on LinkedIn.
Automatic profile visits
Unlike other social media platforms that keep profile views private, LinkedIn tracks profile visits. This helps people on the platform see which companies are interested in hiring them.
Bulk messaging
Contacting prospective leads and potential talents for your company is now easier and faster with bulk messaging. Aside from bulk messaging, you can also automate your follow-ups with Octopus CRM.
Creation of sales funnel on LinkedIn
With Octopus CRM, sending automated connection requests can be followed with a thank you message or a follow-up message if you got no response. These funnel sequences will supercharge your prospecting and give you better chances of closing more leads.
Activity control
With Octopus CRM, you can track your LinkedIn performance. You will also get notifications if the system detects excessive activity on LinkedIn. This helps you avoid getting banned for spammy activities.
See results of your message campaigns
With Octopus CRM, you can also see the history of the automated messages you sent during a period of time. You can see your response rate and see which messages do better than others.
Who Should Use Octopus CRM?
Octopus CRM is a simple and affordable automation tool that suits low-budget small businesses with basic outreach campaigns. For larger businesses, Octopus CRM might not give a huge value, but for smaller operations, it can be a really big help.
Dripify
Price: $63 per month
Now, let’s proceed to Dripify. Dripify, like Octopus CRM, is a LinkedIn automation tool. However, instead of prospecting, it focuses on LinkedIn lead generation and optimization. It can help users automate LinkedIn activities in order to generate leads. It’s a very useful tool for LinkedIn users whose goal in LinkedIn is to market their brand.
Although it’s a multi-purpose automation tool, Dripify is best used for marketing in order to generate more leads and sell more products on autopilot. Although Dripify is more expensive than other automation tools, it certainly has features that are helpful for all kinds of marketing campaigns. So, it’s basically a steal with that price.
The best thing about Dripify? It’s very newbie-friendly and easy to use. You won’t even have to spend hours watching tutorial videos to help you get started. So if you want a fool-proof LinkedIn marketing strategy, try Dripify.
Dripify Features:
Advanced safety algorithm
Automated sales funnel for marketing on LinkedIn
Export data to CSV files
Integration with over 1000+ software tools and extensions
Lead generation
Lead nurturing
LinkedIn analytics
LinkedIn Team management
Messenger tool for LinkedIn
Well-organized dashboard
Things You Can Do With Dripify
Give your sales team and marketing efforts a boost with Dripify. The following are some of the things you can do with this brilliant automation tool.
Create LinkedIn campaigns
Boost your engagement, lead generation, and sales with a brilliant LinkedIn campaign (Drip campaigns) that’s done all on autopilot! The only thing about Drip campaigns is that it’s hard to modify them once they’re already started. If you need to make changes, you have to delete and redo them all over again.
Advanced analytics
Monitor your campaigns like a pro with Dripify’s advanced analytics. With it, you can assess the performance of your campaign and create a great strategy to improve your conversion rates.
Delegate tasks to team members
Dripify has an option for you to assign tasks to your team members. In the control panel, you can also monitor your team’s stats. If you wish to invite your coworker to Dripify, you can also do so. You can also assign positions and permissions for your teammates based on their job roles.
Smart inbox
Dripify’s smart inbox allows replying to leads quickly and effortlessly.
Import Leads
It’s important to know your audience. With Dripify, you can sort your audience and potential leads. You can also connect them to your program and also export leads to a CSV file.
Create a Sequence
Create a sequence by selecting LinkedIn tasks, setting time delays, and prompts. The delays and sequencing help simulate human conduct which makes your Linkedin marketing efforts seem more human than machine-generated.
Test Campaigns
Want your campaigns to work perfectly? Test them with Dripify’s testing tool. You can create a test group, link request notices, and even view message models to see which one is better.
Safety Algorithm
Dripify’s safety system will keep your LinkedIn account safe all the time. No worries about getting hacked.
Who Should Use Dripify?
Dripify will benefit digital marketers and marketing agencies the most. It will help them market their brand better on LinkedIn. Although Dripfy is suitable for businesses of all sizes, it’s best for small business owners and entrepreneurs who need to improve their presence on LinkedIn and improve their lead generation.
Choosing the Best LinkedIn Automation Tool: Octopus CRM vs. Dripify
When it comes to choosing the best LinkedIn automation tool, you have to consider many factors. If you wish to use the tool to generate leads, boost sales on LinkedIn, build more connections. At the end of the day, using the right automation software will help your business in the long run. It’s also important to retain your dignity as a business. Nobody likes to read “spammy” connection message requests on LinkedIn, and that’s not what you’ll get by using both these apps. Compared to other LinkedIn automation software, both Octopus CRM and Dripify are brilliant at what they do, including advanced LinkedIn sales solutions for your business. So, if you’re really serious about improving your prospecting and lead generation on LinkedIn, you should give either one a try!
