Video content is very popular and is widely preferred by most brands for marketing purposes. Adding music to your marketing videos is also important. You should look for copyright-free music to avoid facing penalties or copyright infringement suits that may see you part with a lot of money. There are several free music download platforms where you can get copyright-free background music for your videos.
What does copyright-free, royalty-free, and public domain music mean?
Content creators often don’t understand what “copyright-free music” means. Does this mean that you can use it however you want? Not really.
Usually, you will need to buy a license, mention a composer, or use truly free music for your video projects (Public Domain). Don’t confuse it with Royalty-Free music: you only pay for it once, and you won’t be asked to renew your license in the future.
Royalty-free and copyright-free music are two different things. Royalty-free music still has copyrights, while copyright-free music has no copyright. You can use royalty-free music on YouTube videos.
Benefits of copyright-free music include:
- No legal battles
- High-quality music
- Saves you money
- Wide library for your marketing campaigns
How to Choose the Right Background Music for Your Videos
When looking for the right music for your project, there are a few things to consider. Whether you’re a blogger, editor, professional or amateur, you shouldn’t just pick any random music track to create a coherent overall picture. Every aspect of a project demands your attention, but one of the most important is actually the music.
Music is an effective way to set the right mood in your video. With the right and appropriate background music, you can be sure that your video will be impressive. It is also vital for a successful video marketing campaign. But how do you find the perfect background music for your video? We’ll tell you!
What are your intentions?
Even if it probably sounds obvious to you, you should first ask yourself: “What is my target group?” What do I want to communicate? The genre, instrumentation, and mood of the music track are the main aspects of the music that need to match the visuals (what’s happening on screen). The message would be very different if you swapped the genre of music.
That’s why this first step is so essential to ensure your intended message is perfectly received by your audience or has the opposite effect. Each person watching your videos sees things from a different perspective, so you need to be aware of how you’re communicating. You should also make sure that everyone can identify with the content.
What are your videos about?
The music genre you choose should match the theme of the video. With strong audio and visual coherence, you ensure your message is conveyed directly and effectively. In this phase, you should choose the appropriate and supplementary pieces of music and also determine how many music titles you want to use depending on the video length.
Remember that what we see on screen is primarily the basis of the subject matter, and what we hear primarily influences how we feel about it. And that’s why choosing the right audio track is so crucial.
What mood do you want to create in the viewer? What are you talking about? How do you talk? Do you talk at all, or is it just about the visuals? You need to be clear about these core questions. Adding music to a video where someone is talking to viewers is not the same as adding music to a video where the music is just overlaid on images meant to speak for themselves.
If it’s a voiceover or someone is speaking directly into the camera, you can consider purely instrumental, non-distracting music at a low volume to create a clear, atmospheric soundscape for your conversation.
The mood you chose for the visuals should remain consistent as long as you use the same music. If the mood changes in the visuals, you should also recalibrate the music to maintain the effectiveness of your message.
Defining the mood narrows the spectrum of possible music selections and helps you break down the once huge selection into a few suitable music tracks.
Our individual intuition lets us create connections between different genres and moods. Therefore, it makes sense to access a library in which the music titles are all divided into clear categories. A quiet track will most likely be tagged as “smooth” or “minimalist,” while a hectic track with energetic bass will be tagged as “energetic.”
The possibilities are endless. What’s handy is that the search features allow you to quickly filter by the mood or genre you’re looking for.