The Nerd Side Of Life

9 Tips on How to Use Instagram Reels to Increase Online Sales

Did you know that like IG Stories, Lives, and IGTV, Instagram Reels offer an easier means to reach your target audience?

Today, Instagram offers various visual means to help business owners promote their online sales and business. IG reels offer entrepreneurs better shareability and views of their business products as even non-followers can watch curated content without following the business account. 

If you plan to increase online sales and grow your brand using Instagram Reels, you’re in the right place. In this guide, you will learn about nine actionable tips on how to use Instagram Reels to increase online sales, brand awareness, and engagement. First, browse the site to learn more on how anyone has a chance to reach new audiences globally and benefit your brand through engaging Reels that will be liked and viewed.

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What are Instagram Reels?

The Instagram reel is a new feature Instagram offers to help promote a brand. Instagram reels are often short video clips about fifteen to thirty seconds long. They are more like TikTok videos as they are entertaining to allow entrepreneurs to include filter effects, dub audio, and edit videos to look catchy before sharing with followers.  

IG reels appear on the followers’ feed; however, it is more beneficial for public accounts brands. They have an added advantage to make reels available to a larger audience, whether or not they follow the brand. 

Ways to Use Instagram Reels to Increase Sales

Before making reels, business owners need to understand that reels play integral roles in showcasing their brand to a broader audience, boosting leads, and encouraging sales generation. Wonder how it does this? Its content market strategy gives the target audience more insights and information about the brands’ products and services. Here are some tips for brands to get the most out of Instagram reels. 

Create a Working Reels Marketing Strategy 

When used strategically, video content can increase site traffic, boost engagement, and improve sales. However, entrepreneurs need to research the type of videos their target audience prefers. 

According to recent statistics, people watch Instagram for various reasons. 

Once entrepreneurs know what content their target audience is looking for in IG videos, the next thing entrepreneurs want to do is publish reels that will get noticed quickly by users.

Structure IG Reels for Success

It’s not just about creating reels out of the blues. The video strategy helps you determine what video reels can cater to the audience. However, how businesses structure their reels will decide whether or not they generate increased sales or not. IG reels usually have six structures that help grab users’ attention while increasing sales. 

  • Introduce the video content: this stage usually falls between 0:00 – 0:03 seconds. Entrepreneurs should learn to dive into the title and topic of the video within the first three seconds. This gives the audience a general idea of the products and services auctioned.
  • Set the Hook: the Hook usually contains the wow factor that catches users’ attention and keeps them watching. Hooks should always fall between the following two seconds after the introduction.
  • Value-adding content: after the first six seconds from the introductory to the Hook, the following content would have to add value to the user’s knowledge. Here brands can input how their contents impact viewers’ life.
  • Cliffhanger: a cliffhanger is something that piques the user’s attention. In IG reels, cliffhangers can be a piece of advice, fact, or tip on the benefits of using the products.
  • Add more value: after the cliffhanger, offer more value-adding information the audience doesn’t know about the product.
  • CTA: CTA’s would usually come at the end of the reels. After watching the reels, the CTA prompts viewers to follow or purchase the showcased products. 

Tell the Brand Story

Since we’ve established how to structure Instagram reels, the following action to create a reel that can generate sales is to incorporate the brand story in video reels. 

Tell the brand story will create a fun and authentic atmosphere that will help business owners forge a meaningful connection with their clientele outlet, increasing sales. 

A reel like this will incorporate contents that tell the brand story from its onset and highlight the brand’s gratitude for its followers and customer base. These video reels will come out fun and emotional while making the audience feel the brand’s love and value of their relationship. 

It may also prompt users to patronize the brand continuously. 

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Woman photo created by wayhomestudio –

Every business owner needs to keep in mind that the brand story will also detail the present state of the business services and product, thereby showcasing the product in action. An excellent way to show the product in action is to include an image or clip of people using the products and services offered by the brand.  

Take the Audience Behind the Scene

Followers appreciate when brands stay faithful to their promises of transparency. But, they get curious when they find a product they love but want to be sure their investment would be worth it. So, try being real and satisfying audience curiosity through video reels. The best way to achieve this is to show how each product is made behind the scenes. 

For instance, brands specializing in providing skincare solutions for customers can create video reels on how their products are made. These behind-the-scenes reels can also showcase the products’ before and after clip. However, this does not mean business owners should open up entirely on their secret ingredients. Instead, a bit of behind the scene footage should be enough to satisfy audience curiosity and assure them that the brand product would be worth the investment. 

Showcase New Products

An added advantage of using the IG reels feature is that business owners can create custom reel videos that promote their new products. So, whether you’re into the fashion industry, selling electronics, skincare products, or any other products and services, your target audience requires, Instagram reels help you create 15 seconds videos that put the product in the spotlight. 

Business owners can talk about the product’s benefits or show how it works to create a product reel. In addition, it’s possible to use a combination of video snippets and graphic images to provide detailed insights into the brand’s new products and services.

Find the Best Time to Post IG Reels

Another way IG reels can increase online sales is when entrepreneurs learn to post reels at a strategic time of the day users will be online. However, posting video reels when the audience is offline would mean less engagement. 

At various times of the day, millions of users log onto their Instagram profiles to watch trending videos and find new information. So, believe it or not, posting at strategic times when users will be online will give the business more chances to generate more leads and sales. The good news, it isn’t that hard to know when your target audience is online. Visit Instagram insights to find the most active times followers are online. 

Once you know this, the next step is to post Instagram reels a few minutes before they come online or after.

Share Tips and Tricks

You’ll be surprised at how people flock to get your products and services when you constantly provide them with helpful tips and tricks that will benefit them when they use your product.

It doesn’t matter the industry. The fun part of sharing tips and tricks with followers is that it gets their attention and explains how using the product in a different way other people use them can benefit them while saving them the stress of following the usual process. 

Try as much as possible to create straightforward tips and tricks. This encourages viewers to watch the video till the end rather than scrolling to the next reel. 

Introduce the Production Team via Reels

One feature most social media business pages lack is some air of personality. The audience wants to know the brand well, including the production team. So, use reels for interviewing the production team outside the office settings.


The fun part, while business owners introduce their teammates, they can also use reels to highlight the brands’ products and services.

Announce Discounts and Promotional Sales on Instagram Reels

Did you know that many potential buyers are willing to try a new product that costs lesser? The best part, if they like the product, they move on to becoming part of the brand’s loyal customers. 

Sales promotions and discounts can potentially increase customer acquisition and increase sales as the audience purchases their dream products and services for free. So, announcing sales promotions via reels will help businesses generate more sales. 

Bonus Tip: Don’t Forget to Add a CTA for Every Reel Posted

Apart from creating a video marketing strategy for reels, business owners also need to make sure that they add unique Call-to-Action that will prompt the audience to order products. For example, a good CTA would usually include an auto-reply DM feature that induces a chat dialogue asking viewers to send a direct message to the brand-customer team.


Instagram reels are as crucial as other content marketing strategies used on Instagram. Doubt this? Log into Instagram, and you’ll see that even the top spot on the explore page is now specially dedicated for IG reels. 

For this reason, embracing IG reels as part of your brands’ marketing strategy shouldn’t be a second thought. IG reels frontlines a brand’s business products and services, making it visible to thousands of audiences and potential followers while generating more sales. 

The excellent news – reels are easy to create if business owners know the type of videos their audience prefers viewing and how to structure the video content. With these tips above, every business owner can effectively use Instagram reels to generate more sales for their business.

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