You may not know who KAWS is but he’s gotten pretty famous on Instagram and in the world of art. Before he was famous he was working on things you know such as background art for Disney’s “101 Dalmatians.” The artist has grown in popularity and you can find his work as figures, toys and of course “Fortnite” character downloads. Now Reese’s Puffs Cereal has collaborated with him for his first ever cereal promotion.
The promotion includes a special box and an Augmented Reality game featuring KAWS’s famous COMPANION.
The first KAWSPUFFS box features the brand’s signature orange color and KAWS’ COMPANION and includes a QR code to access the AR game. This box is available now in cereal aisles nationwide at an SRP of $3.99.
The second exclusive KAWSPUFFS box is blue in color, a first for Reese’s Puffs cereal. The blue mimics the nighttime mode of the dynamic 24-hour AR experience. A limited quantity will drop on November 17 at shop.kawspuffs.com for $49.99 each. Fans will also have a chance to win one of these collectors’ boxes, including a select few signed by KAWS himself, by achieving high scores in the KAWSPUFFS AR game.
The weekly competition runs November 15th through February 27th. Visit the official website for rules and more information.
KAWSPUFFS AR Game and Competition
The AR game enters you into a world with KAWS’s famous COMPANION where you must crunch the falling PUFFS as they tumble from the sky. If you miss three, your game is over, and COMPANION sinks into a milky demise. The PUFFS progressively fall faster, but KAWS and Reese’s Puffs feature power-ups throughout the game that will boost your score and help keep COMPANION afloat.
Fans can enjoy the web experience by accessing the QR code on the box, but must download the KAWSPUFFS app for a more robust experience, and to compete and win limited edition prizes.
Each week on the app, the top 10 players with the highest scores will win one of 150 exclusive blue KAWSPUFFS boxes reserved for top players. And, as an added bonus for super fans, the top two scores between 8 a.m. – 11 a.m. CT on Saturday mornings will win one of 30 total boxes signed by KAWS.
“I’ve had a lot of fun teaming up with Reese’s Puffs on this project,” said KAWS. “I think this offers a new way to enjoy COMPANION and I hope people enjoy seeing him on his first cereal box.”
Follow Reeses Puffs to learn more about the Reese’s Puffs KAWS collaboration.